Four elements of tea packaging

Tea holds the air of pure heaven and earth, which can make people get a moment of leisure in the complicated world. Tea originated in China and has a history of thousands of years in China. It has witnessed the splendid civilization of China for five thousand years. Like Chinese culture, tea is full of art and literature. It is highly appreciated by literati and often Express the taste of tea tasting with paintings, poems and songs, making tea culture more colorful. 

Packaging is the link of information between goods and consumers. What role can a good tea box packaging play? First of all, the purpose of a good tea packaging box must be to increase the sales share, and then it can shape the product brand effect, enhance the brand image, and allow my country's traditional tea culture to spread more widely and so on.

What is a good tea packaging box? We can discuss from the four elements of designing tea packaging.

1. Graphics.

The image of a package is one of the important factors to arouse consumers' desire to buy. Graphics can express a lot of meanings, affect people's emotions, make consumers resonate with the product, and thus conclude a transaction.                Tea culture is full of classical traditional Chinese artistic atmosphere, and Chinese painting can well express this atmosphere of tea. Therefore, in modern tea packaging design, there are many Chinese paintings as the main graphics. Many tea packages use Chinese paintings, decorative patterns, auspicious patterns, folk paper-cuts, patterns of ethnic minorities and other traditional elements with a strong ethnic cultural flavor to express the tradition of tea.

Photography is one of the means of graphic expression, by photographing the commodity form of tea or the beautiful environment of the place where tea is produced. Through photos, consumers can understand at a glance, giving people a sense of trust and intimacy.

For example, the peaceful, white, quiet and elegant West Lake in Hangzhou is used to set off West Lake Longjing, the majestic and peculiar mountains of Huangshan Mountain are used to imply Huangshan Maofeng, and the jasmine tea is interpreted with idyllic scenery. Just imagine that if these charming photos can be used in tea sales packaging, it will definitely enhance the attractiveness of the packaging and increase the added value of the product.

2. Text.         

Text is an essential part of conveying product information. Text can not only convey the attributes of the product, but also attract consumers' attention with its unique visual effects.

Chinese calligraphy has a long history and is very artistic. The characters on the tea packaging can use ancient Chinese characters, such as seal script, official script, regular script, cursive script, running script, etc., which are very appropriate to express the attributes of tea products.

Both tea culture and Chinese calligraphy are symbols of the wisdom of the Chinese nation, and they have long been closely related, so it is indeed appropriate to use calligraphy fonts as visual elements of tea packaging.

There are many types and styles of traditional Chinese calligraphy. It has a variety of styles such as vigorous and vigorous, proud and elegant, chic and elegant, simple and fresh, providing more choices for tea packaging text.

3. Color.

Color often has the preemptive power in visual art. It is the most popular form of aesthetic feeling, which can easily arouse people's emotional reactions and changes. Therefore, the color of the packaging box is a very critical link.        

People have subjective feelings and objective feelings to colors, and different consumers often have different associations to different colors. For example, black tea uses warm colors to give people a sense of richness and taste; green tea and scented tea use fresh and light colors to reflect their fragrance and freshness. Oolong and Pu'er use strong dark colors to give people a mellow and stable taste. White tea should choose soft white or pink as the base tone, reflecting its warm and smooth side. Choosing colors according to different varieties of tea products will greatly enhance its visual impact

4. Box type.

After we discuss the box surface, we will talk about the box shape. Tea packaging boxes usually like to use boxes such as drawer boxes or book-shaped boxes. With the decoration inside and outside, the tea packaging will appear very high-end in an instant. Therefore, it is also recommended that you use this box-type tea packaging. Of course, tea does not explicitly require that kind of box type, but when designing the box type, it should look relatively high-end at a glance.

Tea is a common gift, and it is necessary to match it with a high-end tea packaging gift box. As for how to design and produce, it is better to find a professional packaging and printing manufacturer.