Views: 5 Author: Site Editor Publish Time: 2022-06-16 Origin: Site
Personalization
Since the first online store opened in the 1990s, e-commerce has undergone tremendous changes. So far, the most notable of all e-commerce trends is the industry’s growth rate. Today, the value of e-commerce is approximately US$2 trillion. Retail has never been so profitable as it is now, so top e-commerce software is becoming more and more popular among online retailers.
So what is the trend of e-commerce? Among other things, a survey showed that people have refocused on omni-channel sales, personalization and digital marketing, and the development of the e-commerce world has indeed excited both buyers and sellers.
In order to give you a better understanding of the actual situation, we have collected some of the most significant e-commerce trends that best illustrate the future of online sales. After reading, you should be able to use the provided insights to better manage or build your own small store.
The proportion of e-commerce continues to increase
E-commerce is now the most popular global online activity and is growing exponentially. By 2021, online sales are expected to reach US$4.5 trillion. This popularity stems from the ease and comfort provided by online shopping, prompting more and more people to reduce the number of shopping and switch to online shopping. In addition, consumers' trust in online purchases has increased, which has further promoted online sales. Just check the current e-commerce statistics to confirm this growth.
Today's websites are more user-friendly and only provide customers with the best online shopping experience. The process involved in online shopping has also been improved, allowing customers to easily find and select the desired products, and use multiple payment methods to pay. Nowadays, online shoppers flock to it, which is different from the situation where people avoided online shopping in the past.
Packaging customization
The packaging is equated with the brand itself. The better the appearance of the packaging, the more likely it is for customers to make a purchase. The fact is that most consumers are more excited about products in unique packaging. Therefore, it makes no sense for online sellers to customize their product packaging. Doing so can help their products stand out.
For those planning to customize product packaging, you can focus on different aspects of packaging. You can emphasize the durability and aesthetics of the packaging, and even point out to customers that your packaging is environmentally friendly. Doing so will further help you build your brand.
The rise of mobile shopping
The growth of mobile shopping is another e-commerce trend worth noting. By the end of 2021, sales from mobile commerce are expected to increase by 15%. In addition, mobile sales will account for 73% of all e-commerce sales. Just by looking at these statistics, it is easy to see the importance of mobile shopping for e-commerce companies in the next few years.
In order to better understand the growth of mobile shopping sales, it is necessary to study the performance of mobile devices in the past year. In recent years, mobile devices have been flooding the market, leading to an increase in the number of people using them. Mobile users are not only shopping on their mobile devices, but they are also investigating products before deciding to buy them. Because of the comfort provided when shopping, consumers have also developed the ability to use mobile devices.
Multi-channel personalization
Personalized customer interaction has become part of sales. Since this trend can improve the customer experience, it has become the main trend for e-commerce companies. However, there are many ways to take advantage of personalization. Imagine combining this concept with multi-channel sales. Now, we know that multi-channel sales create all kinds of opportunities to connect with customers. But what if you can improve it by providing personalized interactions? The result can only increase customer loyalty, so you can repeat the business.
Such a setting can work by ensuring that each customer (no matter what channel they use) gets the same personalized brand experience. This also ensures that you only provide a relevant experience for your customers, without bothering them with irrelevant messages. However, many marketers have not yet subscribed to the model, which limits their ability to provide a seamless and personalized experience.
Better payment processing
Like it or not, payment processing is part of every customer journey and plays a vital role in the conversion process. This is because the customer can even decide to cancel the purchase at the last minute. Simply put, a transaction is not considered a transaction until the cash register rings. So if you have convinced potential customers to make a purchase, it’s okay. If customers find that they need your checkout process, they can still cancel the potential conversion. This is true for startups, and most startups have started to get the benefits of top e-commerce software from small e-commerce, allowing them to process payments in various ways.
It is very realistic that shopping carts are forgotten by customers, and one of the most noticeable reasons is the complicated checkout process. If you want your online store to become more competitive, you should set up a simple checkout process that involves simple payment methods. For those who do business on a global scale, it is recommended to use local payment methods and integrate all payments into one platform. The payment process is essential for conversion. Now, if you encounter regulatory obstacles along the way, it would be helpful to seek help from a third-party service provider.
Omni-channel sales
Consumers have been buying goods from different online sellers, including Amazon, branded stores, eBay, and even Facebook. Multi-channel sales are expected to attract more people among e-commerce companies. So far, e-commerce companies are still avoiding business models. This reluctance stems from the fact that it is very difficult to manage multi-channel sales.
This trend is inevitable because e-commerce companies are destined to grow, and with it comes the need to consolidate inventory. The push of online sellers to enter new markets will also promote their development, as they are looking for new channels to attract new audiences. With the huge market exposure, it brings opportunities to increase revenue.
46.7% of all online searches start in markets such as Etsy, Amazon, and eBay, 51% of the goods sold on Amazon come from third-party sellers, and 37% of users use social media to research products and brands.