How to Use Custom Gift Boxes to Enhance Your Brand

Consider a world without custom packaging and custom gift boxes. Everything you ship via mail is packaged in identical boxes with nothing to distinguish your products from the rest. Nobody posts pictures of your packages on social media, and people don't buy based solely on packaging.

Doesn't it sound horrible? We're lucky we're not stuck in 1995. In today's modern world, running a business entails keeping up with marketing trends to compete with other businesses like yours. Many people shop online while still in their pajamas. This implies that your main rivals are just a few clicks away. It comes as no surprise that most human businesses succeed in our fast-paced business culture.

It may sound complicated to design gift boxes for packaging, but it doesn't have to be. Knowing what your customers want makes it easy to create a box that exceeds their expectations. Remember that you can print on both the inside AND the outside of your box. Use every available area to share your story and elevate your packaging. Show off the personality of your brand!

Step 1: Revisit your unique selling proposition (USP)

What distinguishes you from your competitors is your unique selling proposition. Before you begin, take a moment to reflect on what makes your company unique. Investigate the why behind what you do. This keeps it fresh in your mind as you progress through the design process.

Step 2: Learn about your customers and their needs

Customers have specific expectations of your brand. It can be difficult to create the ideal package without knowing what customers expect. Combine their expectations with your USP and keep those in the spotlight. This allows you to create a fantastic experience the moment a customer notices your package on their porch.

Step 3: Show off your brand using custom gift boxes with your logo

Your brand identity includes elements like your logo and brand colors. Additionally, they aid in forging a bond between your brand and your customers. Therefore, begin by incorporating your brand's colors and logo in a way that demands instant recognition. Keep in mind your USP and customer expectations. Use these to inspire design decisions that your customers won't be able to resist.

Step 4: Add unique graphics that incorporate your brand's colors

Next, combine your brand's colors with original patterns and shapes. Make sure they enhance rather than take away from your branding. Consider your core principles and the reasons clients choose your company. Utilize these suggestions to include patterns and shapes that will encourage positive feelings and support their choice.

Step 5: With careful messaging, strengthen your message and your values

Remember to include warm, personal messaging that supports the telling of your story. These succinct yet profound passages will demonstrate to your customers how much you value their experience. On the inside, you might also want to include instructions or social media details. After they open your box, always nudge them to keep interacting with your brand.