From which aspects should the packaging box design innovation be carried out?

Innovation is a powerful driving force for social development and an important driving force for the development and growth of enterprises. With the continuous development of world country's economy, consumers' liking for the new and dislike the old of commodity packaging, as well as their new understanding of the brand, are all related to the advancement of packaging design with the times. 

Innovation is the soul of paper box packaging design, and it is also the core force for the survival and development of packaging design enterprises, but we must also pay attention to the issues that should be paid attention to in innovative packaging design:

1) Packaging box design should adapt to market demand

Ingenious packaging box design must first grasp the psychology of consumers, and strive to match the individual psychology of consumers, so as to achieve the coordination and protection of packaging and goods in terms of sentiment, so that consumers can understand the characteristics of goods in a certain image. Careful consideration should be given to every detail, reflecting a personality, an attitude and even a belief of the brand.

2) Visual impact of packaging box design

 The ingenious packaging box design should skillfully use the structural design to create visual impact. People's memory of the brand mainly relies on vision, and structural design and color play a particularly important role in packaging design. Because different structural designs and colors can cause people to have different visual reflections, thus causing different psychological activities.

3) Packaging design should be environmentally conscious

Today's society has been advocating "green environmental protection", and the awareness of environmental protection has been deeply rooted in the hearts of the people. Creating packaging designs that are beneficial to environmental protection and human health is the common goal pursued by consumers and designers today. While pursuing design concepts and marketing interests, packaging designers should be guided by the interests of social groups, fully consider social costs and social responsibilities, and take into account the pros and cons of environmental protection. What is particularly worthy of reflection is that many commodities now have the momentum of excessive packaging paper box gift. Excessive packaging refers to product packaging with excessive packaging functions and values. Excessive packaging by enterprises not only increases the burden on consumers, wastes precious packaging resources, aggravates the deterioration of the ecological environment, and increases the burden of waste disposal.

In short, custom packaging boxes with logo design innovation should fully protect product safety, enhance user experience and clearly convey information, express quality, be unique and appropriate, express market positioning and stimulate the senses, and contain rich design culture. Innovative packaging design should be appropriate, perfectly realize the creative intention, embody the characteristics of the times, endow design culture and national style, include the essence of the enterprise and product characteristics, make people admire, and can instantly arouse consumers' interest resonance.