What to Consider When Creating Customized Food Packaging Boxes

In the ever-changing food industry, you must provide effective packaging for your products as a food manufacturer. Users' shopping channels have changed significantly in comparison to the past, and they will now be able to shop for food online as well as in brick-and-mortar stores. So, how can users draw their attention when shopping through various channels? Brands must consider a variety of factors regarding food packaging boxes, such as brand promotion, product attractiveness, and environmental friendliness, among others.

Factors affecting food packaging boxes

1. Branding

In the food retail market, the box serves as a brand billboard. With the fast pace of life in many major cities nowadays, food product brands must quickly attract the attention of potential customers to promote their brand. Brands can do this in a variety of ways. Food brands, in general, take a direct approach to showcasing their brand. Printing the logo, name, or color of the brand in question, for example, on the food box, etc. Then, by using a unique packaging process to highlight its message, the brand has been promoted. In general, the brand information and other information in the food packaging box should be able to promote the brand at the same time can also convey product information and attract customer attention.

2. Product Attraction

Branding is an important part of the design process, but it is not the only component. Both the structural and graphic design of the food box can increase the sales of the product. When these two elements are combined, they can maximize the presence of the food product on the shelves, thus increasing the exposure of the product.

3. Protective

Food packaging boxes not only need to package the food in its entirety, but they also need to have strong protective qualities. First of all, food packaging and storage are certain requirements, for example, for some frozen food, not only need to freeze the collection, but also should try to isolate the product and the air between the contact, so for this type of food, packaging materials should be selected sealing and can run well at low temperatures of the material. For some crackers and other fragile food, gift boxes need to have anti-fall, anti-pressure properties.

4. Environmental protection

Environmental protection has always been a hot topic in the food industry. The whole life cycle of food and its box is closely related to sustainability, and it is a "tricky" issue. From the raw materials to the production of the product to the disposal of the box, it is important to make sure that the process is environmentally friendly.

How to Design a Food Box Window

The purpose of a brand's customized boxes is to showcase the product, however, sometimes they can go way off the mark. The most important thing about customized food boxes is that they need to rely on the appeal of the food itself to guide customers through the process of shopping. Choosing a box with a clear window is a great option. Food boxes with windows allow the product to take center stage and secondly, it helps to increase the customer's trust in the brand. They can check the status of the food product through the transparent window and decide whether to buy the product or not.

The most important thing for food boxes is to ensure the hygiene as well as safety of the food. Therefore, the food can not be directly exposed in front of the consumer, the window of the box must add a layer of transparent or translucent material, such as PVC, to ensure the hygiene and safety of the food, but also not affect the customer to see the state of the food. Food box design with windows can give people a good first impression. When designing the box window, you need to remember the following points:

1. Window size

The window in the box does not have to be designed very large, but for food products like snacks, customers must be able to view the complete food product through the window. A window that is too small will, on the contrary, affect the attractiveness of the product to the customer.

2. Window location

The location of the window is also crucial. The safest and most convenient is to design the window in the middle of the front of the box. This is not only convenient for customers to view the food, but secondly, it will not affect the overall safety of the box.

3. Transparency of the box

This is a very important issue. You want the window of the box to be transparent enough so that customers can see the food at its best. However, if it is too transparent, customers may not look too closely at the food. On the contrary, if the box is not transparent enough, then, it will affect the customer's view.

4. Window color

The color of the box window should either contrast or complement the product. It depends on how you want to highlight your product. No matter what food products are sold, a light window color will always show the details of the product better.

How to convey the product information

If it is a food gift box, then the person receiving the box is likely to know nothing about the product. So, it is very important to add product information in the box.

You may need to add the following information in the box:

The flavor of the food product

Ingredients of the food product

The brand of the food product

The nutritional value of the food product

What potentially allergenic ingredients does the food contain

5. Window Shape

The window of a food box can be die-cut into a variety of shapes. You can design them in regular shapes like square and round, and during the festive season, you can also design the window in shapes like snowmen, Christmas trees, love hearts, firecrackers, etc. according to different festive elements.

4 Tips for Customizing Food Packaging Boxes

Food packaging boxes are vital for product sales as well as protection. In the packaging industry, we don't need to make an either/or decision. Instead, packaging boxes need to combine multiple benefits and properties. Here are 4 tips we need to consider when customizing boxes.

1. Build brand image

Have you ever wondered how large corporations such as Starbucks or Haagen-Dazs build a loyal customer base? They gain consumer trust by constantly communicating their values and messages to them through their products, services, and packaging. Even if your packaging is visually appealing, your product will not be noticed if it does not reflect your company's values or reinforce your brand image. Consider the packaging to be the personality of your product. Your box should be able to connect with the consumer and persuade him or her to purchase your product. Once you've established your brand's image, you can begin designing product packaging based on your company's goals and values.

2. Focus on attractiveness and functionality

When a customer walks through the aisles of a grocery store, the product has only a few seconds to convince him or her to buy your product. So, you also need to tell the customer what your brand is and what product you are selling in a very short period. Packaging features are also as important as attractiveness, as the product must be protected and delivered to the customer without any damage or contamination. A good packaging structure not only provides maximum protection but also reduces transportation and warehouse storage costs.

3. Packaging Materials

There are countless ways to package food products, but these points need to be considered when choosing packaging materials and structures. When designing packaging, you need to consider which material is most suitable for your product. For food packaging boxes it is very important to pay attention to the environmental friendliness of the material, if too many chemicals are used it will evaporate harmful gases, thus affecting the safety of food.

4. Focus on attractiveness and functionality

When customers walk through the aisles of a grocery store, the product has only a few seconds to convince them to buy your product. So, you also need to tell the customer what your brand is and what product you are selling in a very short period. Packaging features are also as important as attractiveness, as the product must be protected and delivered to the customer without any damage or contamination. A good packaging structure not only provides maximum protection but also reduces transportation and warehouse storage costs.

5. Packaging Materials

There are numerous ways to package food products, but these considerations must be made when selecting packaging materials and structures. When designing packaging, consider which material is best suited to your product. When it comes to food packaging boxes, it is critical to consider the material's environmental friendliness; if too many chemicals are used, they will evaporate harmful gases, compromising food safety.