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English Views: 202 Author: XianDa Publish Time: 2023-08-29 Origin: Site
Carton packaging, plastic packaging, handbag packaging, and plastic box packaging are all common types of product packaging. Product packaging, as a label for products and brands, frequently functions as a soft competency for product competition, assisting in the differentiation of items from other brands and assisting brands in gaining a distinct competitive advantage. Custom or buy packaging is an essential option for any product owner. But, is there a complete understanding of custom packaging? We will discuss the top ten common blunders in custom product packaging.
The concept of custom packaging is hazy for the new product owner or brand that enters the market, as is the concept of the sample. Perhaps seek an image on the Internet, inform the packaging manufacturer that this is the type you desire, and specify the product size; these are easy criteria. The packaging manufacturer will design and build the packaging samples, as well as photograph the customer. Based on the image, certain buyers will confirm the final package manufacture. Is this, however, reasonable? This is completely unreasonable. The effects of various materials on packaging vary. The product will not be perfectly embedded inside the package due to the package's modest size, such as 3-5mm. It is difficult to judge by photographs due to the color difference of the package, paper hardness, and so on. Related product: Paper Bag.
More than 80% of new marketers will not include custom packaging in their product ideas, preferring to treat packaging as a separate component. However, we frequently face this type of quandary. The products were well-made, but they were not packaged and hence could not be sold on the market.
Many of our new customers expect us to deliver custom packaging to a certain place within two weeks of workdays, which is quite challenging. Some of our new clients will exhibit their products in the coming week; they may want to think about creating custom packaging to improve the presentation of their goods. Short-term package manufacturing is frequently challenging. Even if the packaging is created quickly, it is difficult to guarantee that the package will arrive at its destination quickly because shipping time must be factored in. Additionally, it will be challenging to design the package in every detail without adequate planning.
The cost of the product as a whole and the selling price are both impacted by the packaging. Many businesses strictly monitor their spending, and when purchasing custom packaging, they always look for the best deal on the packaging. This makes perfect sense. However, it is more difficult to achieve good quality or bad publicity the less expensive the package. Although the cost of high-quality custom packaging manufacturers maybe 10% to 30% higher than that of other manufacturers, the quality is very good. However, a lot of product manufacturers opt for low costs and forego great partners in exchange for $0.10. But there will also be a lot of issues, like a long delivery time, poor packaging quality, redoing, etc., which will negatively affect the product.
Custom-packaged shipments that are not properly scheduled in advance will result in significant cost overruns. Typically, the cost of air cargo is four to five times that of shipping. The cost of air freight packaging will be much higher than the cost of custom packaging if you do not allow enough time to arrange shipments, leading to high overall costs and decreased product profit. The majority of cross-border transportation also involves customs declaration, and to avoid a passive situation, it is also possible to include the time for filing tariffs in the shipping time.
If you continue to believe that excessive packaging will increase the added value of the product, it will only cause you problems. Products that are overpackaged will cost more to produce, increasing the price of the goods that consumers buy. Second, the amount of excessive packaging is substantial and difficult to transport, which will make customers unhappy. Excessive packaging can lead to resource waste and falls short of the standards for environmentally friendly packaging. More people prefer straightforward, small packaging.
Many new entrants to the market want to show the customer detailed product information, the more detailed the better. As a result, many product users will print a lot of product information in custom packaging, but this will make the packaging look cluttered, and consumers will be confused about what the focus is. Customers prefer simple packaging in which they can immediately see the characteristics of the product rather than searching for product features in complex instructions. Some product parameters, instructions for use, and so on can be found in the product Instruction manual rather than on the product packaging's surface.
A product that is poorly packaged is also a product that is poorly protected. A damaged product has never made a customer happy. On the contrary, the majority of them will consider ordering from somewhere else in the future. Our packaging experts have researched the ten most common packaging mistakes and how simple it is to avoid them.
We know from experience that it's not just the final product that matters. It is also critical to consider how you will pack your products within this package. Don't forget to include shipping labels on your packaging. As a result, your package will arrive at its destination without having to travel halfway around the world.
A cardboard box does not have the same number of lives as a cat. It's not a good idea to repurpose an old crate and cover up its flaws with duct tape.
Saving money on duct tape is not a good idea, but using it excessively is also not a good strategy. This not only increases your packaging costs but also lengthens the time it takes the customer to open their package. Nothing irritates an impatient customer more than opening a box covered in duct tape.
A box without padding is less expensive, but the risk of damage during transport is much higher. A faulty product should also be avoided. Your customer is dissatisfied, necessitating more after-sales service.
"More" does not always imply "better". Because there is more space for your products to collide in a too-large box, they are more likely to be damaged. Furthermore, a box that is too large requires more rigging material, which raises your packaging costs.
It is never pleasant for a customer to find his invoice folded and damaged at the bottom of his delivered box. Invoices and other shipping forms are critical documents that any customer wants to receive in perfect condition.
What happened to your package? You've been waiting for it for days. Without the proper labels, your crate is more likely to be moved left and right without a specific destination.
Bubble films, calibration papers, and foam... each have their own set of properties and applications. However, it is common for only one rigging material to be used for all types of packaging. As a result, there is a significant risk that some of your products will still be damaged.
One of the most serious packaging mistakes is the lack of an easy return policy. A 2018 study found that nearly 60% of consumers between the ages of 18 and 35 are more likely to choose a business with a favorable return policy. The younger generation is sensitive to it, but not only them. Before placing an order, almost all Internet users carefully consider their options for returning to an online retailer.
A shipping pouch is a low-cost shipping option that is being used more frequently in the e-commerce industry. They are perfect for textiles and clothing, for example, because they are easy to reuse and water- and tear-resistant. However, this kind of packaging is not frequently a good option for fragile goods.
Your customer will be pleased when his order arrives in its entirety in his box. But why not take it a step further? Why not personalize a box with your company's logo, slogan, or colors?
