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Advantages of customized packaging

Views: 202     Author: XianDa     Publish Time: 2023-08-25      Origin: Site

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Advantages of customized packaging

Why choose custom packaging?

Obtaining new customers is a difficult task for many businesses. According to a 2010 survey, the marketing costs to acquire a new customer are five times higher than the costs to keep an existing one. They are more likely to not only purchase your products but also to become true brand ambassadors. And, as you know, the mouth speaks of what the heart contains... As a result, these customers provide a lot of free advertising to their friends, family, and colleagues. Personalized packaging also encourages repeat purchases, according to statistics.


How does customized packaging influence purchasing behavior?

How can you ensure that consumers become acquainted with your brand? Put it forward all the time, everywhere. A practical and affordable tool, distinctive packaging is much less expensive than a radio or television ad campaign. It's not always enough to just get a good product. The customer wants to be enchanted by an original idea that is also novel and especially memorable. The customer won't remember you if your package is identical to all the other packages. Give the customer something they have never seen before, is our advice. The only way to make an impression and achieve "top-of-mind awareness" is to stand out from the competition.


According to studies, 72% of consumers automatically link enticing packaging with high-quality brands. The customized packaging communicates your company's pride in its brand and the effort it takes to provide high-quality packaging. Give your crates or bags a personal touch, and you'll see that brand trust rises as a result.


Below are some ideas for further explanation:

Color-matching games

The vibrant packages from Zalando are well known. They are recognized right away. This trend has long been followed by other significant retailers. Their eye-catching packaging, which sticks in the consumer's mind, contributes to their notoriety.


Are you looking for a list of every kind of custom packaging? Check out our website. Bags, bows, or boxes... Nearly anything is conceivable. Your products will look better right away if you simply add some color to the packaging.


Use your packaging as a reflection of your brand.

The customer purchases a product that he has a close relationship with. Therefore, it is wise to identify your company's or product's target market before modifying your packaging to suit the age, sex, or personality of the consumer. An obvious example is gender-specific packaging. A particular color scheme and particular images or shapes can be used for one genre instead of another. According to research, 37% of women are more likely than men to identify with products packaged according to gender.


Make your packaging into a collectible item.

Numerous well-known companies have already made this move and now provide their customers with customized packaging. This can be carried out deliberately or not. You undoubtedly recall Coca-Cola's popular campaign from a few years ago, when everyone was on the lookout for a bottle bearing his name. A blatant example of an untargeted action is this campaign. Even 2% more bottles were sold after several years of launch. The Nutella situation ought to be well known as well. Customers could personalize a jar of spreads by writing their names on it or create an entirely new one online. This is an illustration of focused action. Then, every Nutella pot was a special object.


These examples demonstrate various methods for personalizing your packaging. Your packaging becomes a true collectible!


Are you ready to begin your customized packaging project? Don't hesitate to contact us; let our entire team assist you in achieving successful marketing with custom packaging!

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