Six Trends of Hot Cosmetic Packaging Boxes

Nowadays, in the era of face value economy, cosmetics have long turned into fashionable and daily necessities in people's daily life. The rapid rise of cosmetics consumption has made the cosmetics market enter a golden development period. Today we share with you, cosmetics packaging box market analysis.

According to the data of the National Bureau of Statistics, from 2012 to 2018, China's cosmetic retail overall maintained a steady growth trend.

In 2018, the national cosmetic retail sales of goods in units above the limit were 261.9 billion yuan, up 9.6% year-on-year, higher than the growth rate of China's total retail sales of consumer goods for the whole year of 2018 by 0.6 percentage points.

The national retail sales of cosmetics in the first quarter of 2019 was 75.3 billion yuan, an increase of 10.9% compared with the same period in 2018. In terms of growth rate, the National retail sales of cosmetics increased by 10.9% year-on-year from January to March 2019

Higher than the growth rate of total retail sales of consumer goods by 2.6 percentage points in the same period.

Analysts pointed out that China has now become the world's second largest cosmetics market, and major cosmetic companies are showing their skills and running in this field.

At present, cosmetics packaging according to the material classification, mainly plastic, glass, paper, metal. Among them, the colour box in the paper category is the packaging with more dosage after plastic and glass. The rapid development of cosmetics, so that the sales of cosmetic packaging boxes through this wind is a continuous upward trend.

Product quality, marketing strategy and packaging design is to make a brand in the fierce market competition to stand out of the three magic weapons, but for the cosmetics industry packaging design is more strategic. For this reason, it is crucial to understand the future design direction of the trend beauty products and personal care products packaging box for brand promotion.

1 personality novelty

From the packaging colour, has been from the past only the pursuit of good to see now will be based on the product's purchasing group to decide the colour of the collocation. Different colours represent different styles among brands.

Baji Antelope herbal products focus on herbal skin care concept, packaging colour for grass green. Han Shu red capsule set chose red, Han Shu this time the use of colour is self-evident, want to do can represent the Chinese characteristics of skincare products, but also implies that the future will be red hot.

2 Customisation

On the eve of Valentine's Day 2019, the Valentine's Day-limited products of YSL Beauty and Lancôme were sold out quickly after they were put on the shelves of the Tmall flagship shop; the limited-edition lipstick gift boxes of Givenchy Beauty, Armani Beauty, and M-A-C were also very popular at brand counters and other offline outlets.

In addition, Yuxi has been trying to launch limited edition products in China since four years ago, which has become a long-term communication plan for the brand to communicate to the local Chinese market.

When consumer demand for cosmetics no longer stops at basic product functions, but rather the pursuit of inner satisfaction; when "limited edition cosmetic gift boxes" become the first choice for more and more couples and friends to give gifts, this track is bound to become more and more lively.

3 Sense of Experience

Packaging that is natural and has a sense of touch is becoming a trend. When designing the carton, we should try to choose the special effect paper with good contact experience.

At present, special effect paper includes vegetable parchment, embossed paper and patterned paper. Among them, patterned paper including copying net paper, antique effect paper, adulteration and special effect paper, non-coated patterned paper, just ancient paper, "Ning Cai" pearlescent patterned paper, "Star Cai" metallic patterned paper, gold paper.

Different effects to meet the brand's different promotional themes. In addition, the face of busy life increased the frequency of business trips, easy to carry cosmetics are also loved by white-collar women.

4 Simplicity

Packaging now tends to be more and more minimalist style, products and packaging fonts are rarely used fancy design. Simplified, but to make the logo more prominent, more conducive to product promotion. 

Such as black, white and grey colours are cleverly applied to give people a sense of stability, high-end quality. In addition, the packaging should have a deeper cultural connotation, appropriate traditional culture into the packaging design, will make the packaging design more style and characteristics.

5 Intelligent

In the evolution of cosmetic packaging, intelligent packaging increasingly occupies an important position. Some brands will be given a sense of technology in the concept of product packaging to enhance the technical taste of the product. 

Cosmetic merchants use QR codes and Near Field Communication (NFC) technology to print more information on the product, track the full cycle of the make-up and skin care lotion packaging box, and make it more convenient for consumers to obtain product information and carry out interactive activities.

6 Sustainability

With consumers' environmental awareness rising year on year, sustainable packaging has become mainstream. Brands should endeavour to reduce redundant packaging and ensure that packaging is as sustainable and recyclable as possible, such as the structural design of each box reduces the use of packaging materials, so as to win more customers.