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English Views: 266 Author: XianDa Publish Time: 2024-03-21 Origin: Site
Cosmetic box design companies have their own set of design process, through which the efficient operation of this design process, the packaging design of a certain brand of cosmetics can be completed. Before the specific design, the audience group of this cosmetic product should be considered.
For example, some cosmetic products of higher grade, and the purchase of such cosmetics are some people with status and position, then the aesthetic concepts of these people must be some differences with ordinary people.
Therefore, before the design should fully take into account the aesthetic preferences of such a consumer group, and then cast the design, so that the design of the packaging is more likely to be accepted by the customer.
High-quality cosmetic box design in addition to taking into account the specific audience groups, in addition to taking into account the characteristics of the cosmetic itself.
For example, some cosmetics are gentle nature of cosmetics, this type of cosmetics are generally some young people prefer, or some of the middle-aged and elderly groups prefer, then in the cosmetic box packaging design can focus on the fresh style, or focus on the elegant style.
There are some cosmetics may belong to the nature of the bias in the strong, such co
smetics packaging in the design, we must strive to do unrestrained, to reflect the characteristics of the cosmetics itself.
Creative cosmetic box design and content will also have an important impact on consumer purchasing decisions. Beautifully designed and creative content can attract the attention of consumers, prompting them to want to buy.
At the same time, the logo and information on the box should also be clear and easy to understand, so that consumers have a clear understanding of the product and cognition.
The design should also take into account the location of the logo pattern, the logo pattern represents the company's brand image, the logo pattern can be placed in the packaging, can also be placed in the bottom of the packaging, or placed in the packaging of the conspicuous position.
When the customer gets the packaging, the eye is a very personalised brand logo, so that customers have a better impression of the brand, to win the trust of customers to stimulate the customer's desire to buy.
It is important to incorporate culture. Culture is a bridge that resonates with consumers.
Make variations from the box type. Most of the eco-friendly cosmetic boxes on the market are rectangular, but the unique shaped cosmetic boxes are more likely to attract attention. For example, round shape and hexagonal shape. Customised high-end creative cosmetic set gift box to improve brand recognition.
Four-colour printing is changed to uv printing, which makes the package look more texture. Brand cosmetic packaging box design in carton packaging design selection of high gloss coated paper.
This paper is strong and suitable for printing. The printing pattern is clear and bright. It has a good sense of three-dimensionality and realism.
The use of new technologies, such as glass letterpress process. The carton adopts open window packaging design, so that consumers can directly see the internal products. The bottom of the box adopts plug-in structure, which makes the manufacturing process simple. The box body adopts wall structure for fixing the internal products.
The decorative design of the high-quality beauty product packaging box on adopts the same purple colour as that of the glass bottle packaging, decorated with a large number of purple flowers, which gives people a noble, gorgeous, elegant and dreamy feeling. The back of the box is printed with product ingredients, net content, manufacturer and other information.
