Nine creative paths for tea packaging box design

The difference in packaging images often indicates the applicable scenarios and target consumer groups for tea. In fact, it is difficult to find a standard evaluation system for packaging design, but from a commercial point of view, we can still find some paths to successful creation.

1. Highly unified with the brand strategy

Brand strategy is usually just an abstract description, so packaging design needs to transform this text language into a visual language that consumers can quickly recognize. Great alignment with brand strategy is a critical first step in good packaging design.

2. Establish unique brand visual personality

For tea brands, the tea packaging box is usually the core communication carrier of the brand, and the personalized brand visual system packaging will be a very key element, and this kind of personality needs to be designed on the basis of fully researching competing products, so that have enough sales force.

3. The packaging with super symbols is the successful packaging

The super symbol is the visual hammer of the brand, the super symbol is super creative, and the super symbol is super sales force. The super symbol can be a pattern or a bottle shape, which can highly represent the brand image.

4. Packaging design requires shelf thinking

Packaging design will not give you a perfect background to set off your visual effects, just like a shelf without gunpowder on the battlefield. What you need to consider is whether your design can stand out from the crowd, so a very fast and effective way to test packaging design is to simulate your design scheme on the shelf.

5. Packaging design needs to focus on consumer experience

The consumption experience starts from seeing the packaging box, from seeing, touching, opening to taking out the items, the whole process is the consumption experience. The perfect experience comes from the design of every detail.

6. Make good use of packaging copywriting

Copywriting on packaging is overlooked by many designers. They usually spend a lot of energy on graphic design, while ignoring the role of copywriting as a sharp weapon.

7. Packaging is the best advertising space for brands

For brands without more advertising budget, packaging is the most valuable advertising space and the most effective weapon for brand communication. Therefore, packaging design will carry more brand benefits and value information. In the design, it is necessary to plan the core information and reflect the primary and secondary in the layout.

8. Packaging design should have three-dimensional thinking

The tea packaging gift box is not a plane, but a three-dimensional polyhedron, so it is necessary to consider the rendering effect from the plane to the three-dimensional, especially when designing the shape and structure of the bottle body, it is necessary to fully consider the multi-angle effect, so as not to make the real sample and the imagination. 

9. Consider the scalability of packaging vision

A good design should also take into account its scalability. A fissile, multi-dimensional visual image will provide more creative space for other brand visual contact points besides packaging box.