Brand Whitening Cosmetics Packaging Design Six Characteristics

As the saying goes, "People rely on clothes, Buddha relies on gold". For cosmetics, excellent cosmetic packaging design can play the role of icing on the cake. On the contrary, if the skin care packaging is very common and ordinary, then the product is difficult to stand out from thousands of brands. 

Especially the main customers of cosmetics are beauty-loving women, the atmosphere, beautiful and exquisite whitening cosmetic packaging box can attract their attention and make them have the idea of purchase. What role can a novel cosmetic packaging design play?

Cosmetic packaging design has the role of publicity goods, improve the image of goods, promote market sales. In order to ensure that the acne spots and wrinkles facial skin care products packaging box perfectly play these roles, we are cosmetic packaging design, generally follow the following basic requirements:

1. Cosmetic packaging design should be unique

Distinctive cosmetic packaging design has the effect of cleaning up and publicity planning goods, to be sufficient to show the characteristics of the information goods, design style and expressive power, can give consumers a deep, beautiful memory. 

High-grade cosmetic packaging design is especially in order to be able to set off its elegant characteristics, to give customers a beautiful enjoyment. General special-priced goods should also be carefully planned, properly packaged, so that people feel that it is inexpensive and unusual.

2. Cosmetic packaging design should be convenient

Cosmetic beauty and skin care product packaging box volume, volume and way should be a variety of sizes light and heavy as possible; in ensuring that cosmetic packaging sealed tight standard, in the use of convenience, such as can be easily opened.

3. Cosmetic packaging design to have practicality

Glass jar exfoliating blackhead removing mud mask cream raw materials and its cosmetic box making, must be consistent with the characteristics of the cosmetics themselves, to ensure that the goods are not destroyed, not mildew, not deformed, not leakage, not anti-smell and so on.

4. Cosmetic packaging design to avoid over-packaging

Sustainable and biodegradable cosmetic packaging box design and application, should be avoided to enhance the excess pricey cosmetic packaging box cost fee, ease the pressure on consumers, save social resources.

Easy to lead to air pollution and consumption of non-eco-friendly and environmentally friendly cosmetic packaging cartons should be limited in many ways or outlawed by law.

5. Cosmetic packaging design should pay attention to national customs

Different regions have different national religions, values and customs, in the cosmetic packaging box design programme, the company should be based on different regional cultures and arts, natural environment and customs, design extraordinary make-up tool boxes and skin care shaped box packaging to integrate different market positioning requirements.

6. Cosmetic packaging design should focus on credibility

Cosmetic packaging design can best reflect a company's post style and moral quality. The company should pay attention to maintaining the maintenance of customer rights and interests, for customer consideration, give customers convenient.

Void favouritism in brand cosmetic packaging design, deceive and confuse the customer's unethical quality, shape the company's excellent credibility. 

In addition, the new trend of cosmetic packaging design should be precise, unique, can be visualised to transmit the information content of the goods, the text and pattern design indicates that it should be standard, uniform, precise and pragmatic.