About Packaging for Branded Advent Calendars

Were advent calendars part of your holiday season as a child? Do you have fond memories of those enchanting little doors and the excitement you felt waiting each day to see what was behind them?

Advent calendars provide meaningful experiences throughout the month. The best packaging design is all about the consumer's experience. There's no wonder advent calendars are becoming a hot trend for seasonal products. Over the last five years, Google Trends shows that searches for "advent calendar" have doubled.

Simply put, your customers probably love advent calendars. The opportunity to create your own is a great way to increase sales and brand awareness.

Here's what you need to know if you're considering joining.

The History of Advent Calendars

This is a tradition that has been passed down for hundreds of years. Christmas Eve and the end of November are a time of "counting down" to the big day. People lit candles or drew chalk marks on doors to mark the passing of each day in mid-19th century Germany. During the early 20th century, a little German boy named Gerhard Lang received from his mother a calendar with 24 candles attached. As a child, Gerhard founded Reichhold & Lang, a printing company that produced the first advent calendars with opening doors.

Why Advent Calendars Matter？

Due to their long history and contemporary resurgence, advent calendars are both nostalgic and trendy. That's a powerful combination. Here's what an advent calendar customized for your brand could drive.

Seasonal sales blockbuster

A holiday sales boost is always possible, and as the Google Trend indicates, this particular product is currently in high demand and there is a lot of interest in it.

Awareness of the brand

A calendar means at least 12 -24 days of meaningful engagement with your brand; that’s more than enough time to solidify a strong bond.

What industries should participate?

The sky's the limit when you have enough creativity. In particular, advent calendars are a no-brainer for these industries:

Beer, Wine, Cider, and Spirits

Consider a calendar with a bottle or a can behind each door. The concept is incredibly fun for adults, and a number of beer, wine, cider, and spirits companies are taking advantage of it.

Beverages and Food

Treats and variety are at the heart of advent calendars; you never know what's under the door. It makes so much sense to include a sampling of your company's tastiest products in this package.

Jewelry Packaging

Wonder what kind of exquisite jewelry is placed inside each box, so that every time a girl opens a box, she is full of surprise

Beauty

The advent calendar category in this category is extremely popular. There are endless possibilities for creating glamorous and fun product reveals.

Designing a Branded Calendar

Keep these guidelines in mind when designing your company's branded advent calendar:

Balance the Branding

There is no doubt that the holidays have their own "brand", namely reds, greens, golds, and silvers, as well as imagery such as reindeer. Keeping your visual identity in sync with the seasons is imperative. Using elements such as gold and silver foil to enhance your brand colors, for example, could be a great way to enhance them.

Storytelling as a focus

A calendar that tells a story will drive the highest level of engagement. This can be seen in the 2019 Kiehl's calendar. A beautifully designed holiday scene appears every day, making each "door opening" feel special.

Adaptable to Your Needs

This is a great opportunity for your brand to shine. Consider which approach will best showcase your products. Is 24 days or 12 days best for your company? Don’t be afraid to be unique.