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English Views: 246 Author: XianDa Publish Time: 2023-10-25 Origin: Site
Packaging design can carry more creative landing points than print advertising design, and a good packaging design can directly help brand sales obtain higher consumer sales. So, when discussing a product brand, custom packaging design is usually an important consideration. Among the many product packaging designs in the world, food box packaging design typically includes a plethora of breathtaking creative inspirations. Here are the top ten most innovative food packaging designs from around the world.
This collection of packaging designs is from the Formascope team studio in Armenia, and the Formascope team's design is frequently based on the creative mining of the product itself, creating its creative design style for the product. Harvy's dried fruit comes in more than ten flavors, and the most important feature of the product is that it contains no additives or artificial flavor enhancers. The formal scope team studio must figure out how to express the concept of Harvy dried fruit. "Natural, fresh, interactive" is the main concept of this design, with the interesting interaction of colorful fruits with cute little hedgehogs without color line drawings, and then with handwritten text, not only strengthen the contrast and tension of the picture but also highlights the core concept of the product, as if the audience's emotions are injected into it.
Myllyn Paras Flour is a Russian flour brand that has been on the market for 90 years with excellent quality since its inception in 1928. In recent years, its parent company has commissioned the Russian design firm DepotWPF to redesign the packaging of its product line to compete in an increasingly competitive market. Depotwpf draws the story of its brand from its small workshop with pencil drawings, focusing on the core selling points of its mailing history tradition, and the overall thick sense of history and unique pencil illustrations have obvious visual differentiation from similar competitors in the market, laying a good foundation for product sales and market occupation, based on the brand's long history and consumer perception.
Fortnum & Mason is a well-known British food brand that was founded in 1707 and has been around for three centuries with the positioning of "good for the happy self," and their latest chocolate chip cookie packaging design was created by London-based design agency Togetherdesign. Fortnum & Mason chocolate chip cookie products are sourced from high-quality production regions around the world, and the target demographic is young consumers who value quality of life. Following research and analysis, the design agency focused on the packaging design creativity of "traveling with deliciousness," incorporating hot air balloons, birds, airplanes, rainforests, oceans, and other patterns into the illustration graphics of the main body of the packaging, and combining with the external shape of the product to design a more unique and interesting product packaging, which is not only conducive to the display of products. Related product: Chocolate Box.
Kevin Lam is an Australian designer best known for his packaging design for the Kiwi Manuka Honey Fruit Food Brand. The main characteristics of Kiwi Manuka honey fruit food are natural health and multi-flavor, its raw materials are primarily from New Zealand, and the product audience is primarily young and fashionable people. Kevin Lam chooses fashion illustration as the overall packaging design style of the brand and uses fruits and natural scenery as the main visual graphics of the packaging to highlight the brand's natural health characteristics based on the preferences of the product audience.
Laurensheldon is an American designer whose masterpiece is the packaging design for Sugarpova, a candy and snack brand founded by tennis player Maria Sharapova. Laurensheldon created the brand logo and made full use of it as a super visual symbol of brand packaging in the Sugarpova packaging design project, integrating fashionable graphics and colors into the brand logo shape, and matching the transparent skylight part of the candy outer packaging (displaying the actual product product) to form a unified and rich packaging visual system. It is not only conducive to the presentation of product series but also lays a good foundation for brand communication and product sales under the premise of saving packaging design input costs.
DORIANS products evolved from the founder's grandmother's snacks. Its raw materials and flavorings are sourced from around the world. Tradition, health, and high quality are the main selling points. The majority of the audience consists of teenagers. As a result, Thesmallmonsters team created illustration characters as visual identification symbols of product packaging, such as sailors, chefs, farmers, cowboys, and so on. Even though the images of these illustration characters differ, the unified visual style is flawless. It interprets the product's core origin concept. At the same time, the packaging material is traditional and simple kraft paper, which perfectly interprets the core concept of the DORIANS brand.
With the advancement of global consumption and the popularity of Internet thinking, interactive packaging design that can fully utilize the advertising communication function of product packaging has also emerged, with the packaging design of Cchocolocuras candy dessert serving as a typical example. Chocolocuras is a European confectionery and pastry brand whose core value concept is joy and humor. The brand's product packaging design was created by the Spanish design team Supperstudio. The Supperstudio design team used the cylindrical shape of the outer packaging as a starting point for their creativity, incorporating images of thieves and cops, lions and hunters, housewives, and pets into the same packaging. When the package is opened, the two images swap bodies and heads, highlighting the brand's humorous appeal. The distinct design presentation and similar product packaging have clear visual distinctions, laying a solid foundation for brand communication and product sales.
The Armenian backbone branding design team created the Pchak snack nut packaging. When compared to similar products, Pchak's nut products are all from natural sources, and "pure nature" is the company's main selling point. The backbone branding design team deviated from traditional packaging design techniques by using "Squirrel House" as the core concept starting point for this design, combining the image of the tree hole drawn using hyper-realistic techniques with the packaging can, and hollowing out the tree hole part, through which the actual product can be seen directly. "Tree hole, nut" is also a perfect metaphor for the existence of nut-loving small animals squirrels, and the product has obvious visual differentiation compared to similar competitors, and the packaging won the Pentawards 2017 Gold Award, known as the Oscar of packaging design.
Williamson Tea is a centuries-old black tea brand from the United Kingdom, and the tea's packaging is designed by the well-known British design firm Springetts. Williamson Tea has a long history dating back to the Victorian era, and after more than two hundred years of development, its tea production area now encompasses nearly all of the world's high-quality tea-producing regions, while its overall visual system symbol retains the elephant image from the brand's inception. The Springetts design team also retains the brand's super visual symbol in the Williamson Tea new product packaging design, and at the same time, the elephant image is perfectly integrated into the packaging design of the tea can with a three-dimensional seamless splicing design method, so that the Williamson Tea packaging design not only perfectly continues its visual identity symbol, but also has obvious visual differentiation and visual identity in the packaging design.
Eat&Go is a concept food and beverage brand aimed at a younger demographic, with packaging designed by Russian designer Diana Gibadulina. The packaging design's outer shape employs bellows that are easy to fold and deform, allowing it to meet the needs of various food sizes and volumes while also serving as a water cup for secondary use. Diana Gibadulina uses online social emojis that young people prefer for visual presentation, and the emoji changes with the length of the bottle, creating a fun and interactive product experience that shortens the distance between the product and the consumer. The distinctive bottle shape, combined with social graphic symbols, distinguishes this product from competitors.
