What to consider when designing a gift box

Many brands focus on product design before they start designing their boutique gift boxes, often ignoring the story behind the brand. Knowing the brand in advance can make packaging design much easier, especially for luxury brands. Box manufacturers say that most users buy luxury items because of the brand values behind them. When it comes to custom boxes, luxury brands must differentiate themselves from others. Therefore, it is necessary to spend some time thinking about what kind of box is more suitable for your brand.

1. Define the purpose of the package

We must first understand the function of the bespoke box. Is it to package the product or to give it greater transit security? Or do you want to be certain that the only way to market your brand and boost sales is through product packaging? Naturally, you can take the aforementioned inquiries into account when customizing the package. Fine gift boxes must serve their purpose, so packaging should be better designed with requirements in mind.

2. Deepen customer memory

Secondly, as a brand, we need to make our customers recognize our brand as soon as possible, such as by using brand colors in boutique gift boxes. Nowadays, many well-known luxury brands are using brand colors to show their uniqueness. For example, when you see orange, you might think of a Hermes box, and when you see Robin's egg blue, you might think of a Tiffany jewelry box. Because brands use the same color scheme for their boxes, stores, and websites, these colors have long been a part of the brand. Customers see the colors and subconsciously associate the brand with them.

3. Cater to customers' tastes

Consider the shopping habits of your target customers and what they expect from your products. Different customers have different expectations of their products. Women prefer light, romantic, and dreamy packaging designs, while men prefer dark, technical packaging designs. In addition to gender, different age groups have different product choices.

4. Highlight the holiday elements

During holidays and anniversaries, many luxury brands will also design a variety of classic gift boxes to better showcase the holiday spirit. When customizing holiday gifts, manufacturers say they also need to understand the background of the holiday and the design elements that reflect it. Combining the brand with the holiday can better appeal to target customers during the holiday season. Quality packaging materials and printing are key to bringing this idea to life. When you design luxury packaging boxes, you can find experienced box manufacturers to work with to customize good product packaging boxes. Xianda is a company with years of experience in packaging design. Please feel free to contact us.