Is Sex Toy Packaging Important?

Seeing the same visual vibe extend from the company’s logo and website to business cards and the boxes they ship their products in is relatively standard in today’s hyper-competitive world. But it’s not so straightforward when you’re in the business of selling sex toys, where discretion and privacy are taken into the highest level of consideration.

You want to create a visual look that will connect with your intended customers, and for many companies, that means a top-to-bottom, unique, unified visual aesthetic.

1 Changing consumer attitudes and the trend of expanding the market for erotic products.

With the passage of time, erotic products are gradually accepted by the public, and the development of the industry tends to mature. The market is also full of different styles of erotic product packaging design.

Consumers' impression of erotic products is no longer realistic and vulgar appearance, hidden anthropomorphic modeling is more sought after by the market, especially female toys, more eye-catching with delicate and compact appearance. The colour is also rich and varied, and the shape of erotic product packaging design is mostly simple.

At the same time, the packaging of erotic products has also changed. It is no longer a confusing and vulgar presentation, but more obscure and delicate, responding to the hidden needs of consumers.

With the expansion of the market and the change of consumer concepts, the packaging of adult toys is no longer only the packaging of protection products, but also represents the brand concept, the market positioning, the product definition and the search for the design principles preferred by consumers. Therefore, packaging design is also very important in the sale of intimate toys.

2 What does sex toy packaging look like？

1.Differentiate product packaging between the inside box and the outside box.

In order to understand what sex toy packaging looks like, you’ll have to differentiate between the packaging that the product comes in and the packaging that the product is shipped in — essentially, the inside box and the outside box.

“People want discreet wrapping for their sex toys, but not necessarily discreet packaging,” she explains.“It depends on what environment they are encountering them in.”

2.shipping packaging

The Contemporary Erotica brand goes to great lengths to make sure no one knows what's in your box (except you, of course).

When it comes to shipping packaging, customers want to be shipped in a plain brown box with the return address hidden in case their neighbours pick up their box by mistake.

That is, a brown cardboard box with no logo, no branding and usually with a return address that hides the nature of the shipping company.I have found that the customer's demand for discretion in shipping has not changed, which means that customers have always wanted shipping to be private.

Erotic companies and shops know that overly obvious packaging can create a bad customer experience, which means they won't get many repeat customers, so it is in their financial interest to keep customers happy in this regard.

3.Inner packaging

In-store packaging gives Erotica the opportunity to really express the beauty of the brand and throw the subtlety of the brand out the window.

Because our products are sold both in-store and online, we don't put any finishing touches on the adult products packaging itself. We are free to create artwork on the packaging that reveals what the product does and how it does it.

Product packaging is still very simple and in many cases even vulgar, especially for male products and especially for female or couple's toys.

We note that "it used to be common to see women with tousled hair, revealing clothes and blue eye shadow on product packaging, but now it is rare to see pictures of real people on toys. Occasionally you might see graphic art, or a toy endorsed by a porn star, but they're rare".

What's the new wave like? Jamie Leventhal, CEO of sexual health brand plusOne, describes his company's boxes with a "playful, seductive floral silhouette" that "entices interested customers to continue interacting with them without giving away too much of the substance or causing any visual offence".In recent years, erotica has expanded beyond erotica shops to large retailers.

3 Packaging design of erotic toys to the market positioning

Sexy toy packaging design is a marketing tool that is widely sought after by consumers to promote their brands and increase their market share.

When your packaging of adult novelty toys leaves an impression on consumers, it’s hard to make them forget your brand.

You may be curious how the packaging of sex toys can reflect the market positioning. Packaging is to the product as clothing is to human beings, before understanding a fun toy, perhaps the first thing consumers see is the packaging, through the packaging can initially understand the product. The so-called market positioning is the positioning of different consumer groups, different consumer groups naturally have different pursuits for packaging, so different market positioning can naturally be reflected through different packaging designs to achieve differentiated marketing.

4 Make users feel good about the adult novelty product and improve the market competitiveness of adult sex toy products

To make your toys highly competitive, you must do custom sex toy packaging. Through packaging, you can make business adjustments and improve competitiveness.

The unique packaging of high-quality intimate toys must reflect the characteristics of the consumer group, the age of the consumer group, occupation, and consumption habits to make a basic judgment, so as to help the business design in the identification, easier to make users feel good about the product.

The pursuit of high-end design of erotic toy packaging is also crucial. On the one hand, it can meet the personalized packaging needs of some customers; on the other hand, it can improve the packaging ability of enterprise products and enhance the beauty of enterprise products.

5 Why is sex toy packaging discreet and private?

Unsurprisingly, the main driver around the look of sex toy packaging in a shipping context is the fear of other people knowing what you’ve ordered. Though in many ways modern culture is much less puritanical and uptight than it was in decades past, lots of people still feel uncomfortable when it comes to the specific details of their sex lives being shared around.

Even though we ship in plain brown boxes, we receive multiple emails daily asking us if anyone will know what is inside of the package from looking at the shipping box, which suggests the issue is extremely important to our customers.

It’s possible that somewhere down the line, people will flaunt their freshly delivered sex toys the way they might brag about a new game console or pair of shoes. Until then, the plain brown cardboard box will just have to do.

6 Product Definition

Packaging often initially displays key information about the erotic product, through the vibe sex toy product packaging, to determine the consumer’s initial impression. One is to protect this adult toy; the other is to beautify and promote erotic toys. In the past, people mainly rely on the salesman’s promotion and introduction when buying goods, but now supermarkets or online shopping self-selection has become the most common way for people to buy play toys.

In the process of consumer shopping, the sextoy packaging contains information about the sexy toy’s function and naturally acts as a silent advertisement or silent salesman. If the product packaging design can attract the eyes of the majority of consumers and fully stimulate their desire to buy, then the packaging design truly reflects the definition of the product.

7 Let’s go back to the question, do you think the outer packaging design of erotic toys is important?

We believe you have already experienced our unique sex product packaging, as an industry-trusted veteran design manufacturer, we are committed to providing customers with not only good quality and cost-effective pleasure toys, but also provide custom packaging, product design services.

Choosing Xianda is always the right choice for you.For more details on packaging design for erotic toys, please feel free to contact us at info@xiandagiftbox.com.