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English Views: 233 Author: XianDa Publish Time: 2023-10-27 Origin: Site
The packaging strategy is that the company uses the same pattern, similar color, same packaging material, and same shape to package its products to make it easier for customers to identify them. Similar packaging undoubtedly plays a role in promotion for customers who are loyal to the enterprise, and the enterprise can also save money on packaging design and production. Similar packaging strategies, on the other hand, are only appropriate for products of the same quality and should not be used for products with a wide range of differences and quality levels. Now, we'll go over the 17 best packaging strategies you should be aware of.
Several related products are packaged together and supplied in complete sets, which are convenient for consumers to buy, use, and carry, based on consumer consumption habits in various countries. At the same time, it has the potential to increase product sales. Consumers can unconsciously get used to using new products when supporting products, such as stepping up a new product, which is conducive to the listing and popularization of new products.
It means that after the products in the package have been consumed, the package can be used for something else. Perfume bottles of various shapes, for example, can be reused as decorations, as can exquisite food boxes. This packaging strategy can give consumers the impression that something is multipurpose and pique their interest in purchasing, and the reuse of packaging also helps to advertise products. Big Cake employs this strategy with caution to avoid affecting product sales as a result of the high commodity price caused by the cost increase. Click here for cake box.
A record of the commodity packaging being re-attached with lottery tickets or physical objects, or the packaging itself being exchanged for gifts, attracting customer patronage and resulting in repeat purchases. Each packing box of "ballet pearl paste" exported from China includes a pearl pin. Customers purchase 50 stunning pearl necklaces, causing the pearl paste to sell well on the international market.
That is, to replace the original product packaging with new packaging. Consumer preferences are constantly changing as packaging technology and packaging materials are constantly updated. To compensate for the shortcomings of the original packaging, new packaging is used. To eliminate consumers' misunderstanding of product quality decline or other misunderstandings, businesses must collaborate with publicity work while changing packaging.
On the one hand, updating the packaging revitalizes the poorly sold goods and arouses people's desire to buy again; on the other hand, improvement causes the goods to adapt to market changes. It is difficult to improve the quality of some products, but if they are consistently manufactured for several years, they will become outdated, and consumers will become bored. Change the packaging frequently to create a sense of freshness, and the sales volume is likely to increase.
The value of reusing packaging is referred to as reuse. According to the purpose and purpose, it can be divided into two categories: one is from the standpoint of recycling, such as product transportation and storage turnover boxes, beer bottles, beverage bottles, and so on. Reuse can significantly reduce packaging costs, facilitate commodity turnover, and reduce pollution. The other is from the consumer's point of view. After the goods have been used, their packaging can be reused to achieve the goal of turning waste into treasure, and the enterprise logo on the packaging can also serve as continuous publicity. This necessitates the consideration of reuse characteristics in packaging design to ensure the possibility and convenience of reuse. Porcelain vases, for example, can be used as wine bottles. They can be used as vases after drinking wine. Another example is the packaging of candy in plastic containers shaped like pistols, pandas, and monkeys. After eating candy, the packaging can be used to make toys.
When businesses enter new markets, their popularity may be low due to publicity and other factors, the required advertising investment is too high, and it is difficult to achieve immediate results. At this time, we can jointly launch new products with local enterprises that have good reputations and popularity, and highlight the joint enterprise's image in packaging design. This is a very practical and effective strategy that is widely used in developed countries like Europe, America, and Japan. For example, Japanese electronic products were unsellable when they entered the American market, so they adopted Sears' trademark to gain entry.
Green environmental protection has become a theme of social development as consumer awareness of environmental protection has grown. With the green industry and green consumption, the green concept marketing mode has entered the mainstream of enterprise management. As a result, choosing packaging materials that can be reused or renewable, are easy to recycle and deal with, and do not pollute the environment is an easy way to gain consumer favor and recognition. It is also beneficial to environmental protection and integration with international packaging technical standards, resulting in good prospects for enterprise development. Paper packaging, for example, is used to replace plastic bags and soft pad paper is sandwiched in wool clothing to replace hard lining plates, not only beautifying the packaging but also conforming to the development trend, killing two birds with one stone.
The term "series packaging strategy" refers to the use of the same or similar packaging by enterprises for their products. Enterprises that implement CI design frequently use this packaging strategy because series packaging can enhance products and even make the corporate image more visible.
The open window packaging strategy entails leaving a "window" on the packaging to allow consumers to learn about and understand the product directly through the "window." Its goal is to directly allow consumers to experience and comprehend the product's quality.
The banded packaging strategy involves grouping products with a consumption-banded nature to provide consumers with a sense of convenience and integrity.
The weight packaging strategy is to use different packaging with different weights and sizes for some weighing products depending on when and where consumers buy and how much they buy.
Some relatively expensive products use small packaging to provide consumers with a sense of convenience. There are also some new products for consumers to try that use small packaging. Its goal is to provide consumers with a sense of convenience, affordability, and security.
Consumer demand psychology for packaging differs due to differences in economic income, consumption habits, educational level, aesthetic vision, and age. In general, high-income people and consumers with higher education place more emphasis on the aesthetics, taste, and personalization of packaging design; low-income consumers prefer economical, simple, and convenient packaging design. As a result, enterprises develop different levels of packaging strategies for the same commodity based on the demand characteristics of consumers at different levels to target different consumer groups.
The artistic sense of packaging shape, color, and pattern is pursued in fun packaging, and certain symbolic significance is endowed through packaging shape and color. Its goal is to arouse consumers' emotions and make them associate.
The age packaging strategy is to design the corresponding packaging based on the age, that is, the packaging adopts the age's shape, pattern, and color, and its purpose is to meet the needs of consumers of various ages.
The gender packaging strategy is to use gender-appropriate packaging for each gender. Men's product packaging is all about chic and simplicity, whereas women's product packaging is all about warmth, beauty, novelty, and elegance. Its goal is to meet the needs of consumers of various genders.
This packaging strategy implies that the packaging is beautiful and joyful. Words and greetings are frequently crowned on packaging materials. Its goal is to create a festive atmosphere and joy, to meet people's communication and etiquette needs, and to express feelings through materials.
