Views: 7 Author: Site Editor Publish Time: 2022-09-28 Origin: Site
Box-making art is of vital importance in the board game market. Not only are board game boxes gorgeous, but also iconic. Just take a peek at Instagram. There are a number of Instagram accounts dedicated to showing how to make custom game boxes. This shows the rise of these boxes as a trend.
As we all know, the quote “Don’t judge a book by its cover” applies to every day life. However, customers act in a stark contrast. They make decisions based on the cover of a book, and they have a commonality with board games. A sane designer knows that mechanics of a board are of less concern for a gamer. A gamer looks at the board surface when making purchasing decisions. Having the most vital piece of your art requires the highest level of mastery and expertise. As you may know, boxes are important for the game board. Fortunately, this article will teach you everything about game board packaging.
Understand Customer Purchasing Behavior
Your inspiration must be drawn from the buying behavior of your target customers. To design a prototype, you can analyze your own purchase behavior, then look at your friends, and lastly gamers in general. After this, you can focus on what motivates people to purchase board game boxes. In addition, it limits your chances of making mistakes. Arrange all of the information and graphics on the packaging. A specific image, logo, and text must be included for each packaging zone. Additionally, images and texts should be coherent and explicative with the game style. Anything irrelevant or additional will not serve the purpose. I will demonstrate the lid and bottom of a gaming box in the later section to make things more clear.
Lid (Font)
Lids (fonts) must have the following:
A large title
The cover art
Designer's name
Tagine or flavor text
Cover art must be as good as possible. It must be synonymous with falling in love with your game boxes. Customers must be compelled to pick up and turn over your game boxes. It is possible when the cover art is unimaginably stunning.
As well as space, if you have ample space, include:
The number of players
Playing time
Various ages
Adding additional information about the game is pointless since the font is not intended to explain the game itself. Instead, it is intended to describe who picks up the box.
Back (Bottom)
Use illustrations or pictures to demonstrate the game pieces. Customers can easily comprehend how the game works because all the information they need is on the back of the box. Don't be formal. Add a short description of the game using funny, concise, and simple nomenclature. Communicate with your customers directly to engage them emotionally. The more emotionally engaged you are, the more robust the relationship will be. Aside from that, you can add the UPC and other legal symbols to keep your customers interested. Avoid long paragraphs.
Creating Sides
You don't need to add anything new to the sides. You should repeat the following reading:
Identify the title
Play time
Range of ages
Player count
By aligning your board game boxes with the modus operandi, all important information will be readable even when they are lined up, even when they are stacked. You have two options for finalizing the side print. Either extend the cover printing onto the sides or use a separate element. There is no hard and fast rule. You just have to keep it integrated with the rest of the packaging.
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