The importance of packaging images

Packaging can easily convey information by using images. Consumers always look at the image before reading the text in today's fast-paced world, and the packaging image is without a doubt one of the most vivid and intuitive visual formats. Modern packaging image design aims to produce a compelling and vivid creative image that can swiftly transmit information. It also aims to instantly attract people's attention with eye-catching and innovative graphics and persuade them to understand the message the image is trying to express. To find out more about our gift box series, click here.

Trademark

A trademark is an important symbol of a brand, and an important task of packaging design is to showcase the brand so that consumers can easily recognize it at the very beginning of the evaluation and purchase process.

1. Display of trademark

The three types of content that make up the trademark on the packaging are the certification mark, the corporate logo, and the product logo. Most of the time, packaging designers only need to make the brand logo as presentable as possible without carrying out trademark design. The trademark is typically positioned on the package's front, which serves as its primary display surface when the company name and brand are the same; When a product brand and a company identification mark must coexist on a package, the display of the trademark brand must follow a hierarchy, with the product brand typically appearing on the main display surface and the company brand on the side or back. This is because the package's primary function is to advertise the product. When a brand logo is displayed, there is frequent tension between the logo's size and the aesthetic effect, as well as between the brand's visual impact and the packaging design's overall harmony. By using certain institutions or organizations to certify exclusive symbols, patterns, texts, or a combination of the three, certification marks serve to demonstrate the legitimacy of a good, service, or management system. Product certification markings, service certification marks, and management system certification marks, such as green food certification marks and food safety certification marks, are examples of certification marks. Before being utilized, certification marks must be approved by the appropriate agencies, and they are displayed on a specific information layout following the product strategy.

2. Trademark design

Trademarks are generally divided into three forms: word marks, graphic marks, and combined word and graphic marks. When developing a new product, the customer will entrust the packaging designer with the overall development of the package, including the logo. A successful trademark design needs to express the rich connotation in a relatively small space in a more concise and generalized form while requiring the observer to understand its intrinsic meaning in a relatively short period. A brand logo is not just a logo or a symbol, it also involves a series of issues such as color matching, font combination, symbolic meaning, stylistic features, etc. The meaning of a brand logo is far from being covered by one logo.

The designer should not just limit the thinking process of logo design but should mobilize all design elements to achieve one goal: to design a distinctive "whole logo" so that consumers can understand the message conveyed on the logo, and thus influence their feelings and emotions.

Photography

Due to their realism and aesthetic qualities, photographs are frequently utilized in packaging design. It is simple to distinguish different items and make a brand stand out from the competition through the choice of photographic material, photography style, picture editing, and choice of color or black and white. Photographic images can be used to highlight a product's appearance, demonstrate how it works, explain its advantages, or highlight the core values of a company. Sometimes the image's content serves as an illustration, showing the customer what is contained in the box. Other times, the image could be metaphorical, aiming to encapsulate a sentiment or emotion in a way that satisfies a need or need.

Illustrations

Historically, illustration was the primary means for representing images in packaging, but with the arrival of photography and the advancement of printing technology, illustration has become less and less common. Although illustrations are not as widely used as photography, they are equally effective at conveying the essence of a brand, creating brand or product differentiation, and highlighting the personality of a brand, particularly when representing products that are influenced by the craftsmanship and old traditions, and illustrations can even outperform photography. Furthermore, when impacted by fashion characteristics such as animation, illustration can produce a trendy and hilarious environment that can be used for product packaging at the fashionable consumer level. The instructional illustration is a sort of package illustration. These images are frequently used to demonstrate the "how-to" process and are crucial in assisting consumers. Such as demonstrating how to open and re-close the packaging, how to use or prepare the product, warnings or hazard warnings, and so forth.

Pattern in graphics

Many times in packaging design, it is important to build some graphic patterns specifically, in conjunction with other design tools, to improve the packaging design. The layout of the package's various visual information. The visual method encourages the consumer's eyes to read various information hierarchically, serving as a guide when customers observe the packaging.

The composition of color and pattern as the major components of the elements in the appearance of the product, the most capable of attracting the attention of consumers, arousing their desire to buy. Graphic patterns can also be employed alone to embellish the layout and differentiate the brand. Color bars that show product color, color, fragrance, flavor, ingredients, or flavor; advertising cues that promote new products, product benefits, packaging benefits, or prices; arrows or flat shapes that guide reading order, add energy, or contain textual information; squares, circles, triangles, or rectangles that separate text or contain brand logos are examples of graphics on packaging design. Backgrounds that are used to add Textured patterns used as backgrounds to add an aesthetic effect or to set off photographs, illustrations, or symbols.

Symbols and icons

Symbols and icons can reduce a statement to its most basic form. Good symbols and emblems can transcend all textual explanations and be understood by everybody. They can be used in instructions for usage, as a supplement to textual instructions, or as instructions in their own right, similar to a unique abbreviated summary. Some items, due to their characteristics, require the use of simple symbols or signs to direct relevant staff actions during the storage and shipping process, such as fragile, moisture, stacking height, and so on. Some products with dangerous raw material components, so to remind consumers on the packaging, beware of products flammable, perishable, or misused, in such products, symbols, and icons often become the most prominent signs on the packaging, warning consumers to be careful Attention. Nowadays, symbols and icons are widely used to convey environmental information, scope of application, safety warnings, etc. Most packaging now carries environmental information, such as that the product is made from recycled materials, or that it can be recycled. Food packaging now also comes with symbols or icons that remind consumers of the product's suitability for certain groups of people.

Bar Codes

The bar code marks the name of the country, the manufacturer, the name of the product, and all other information about the product, and is called the "identity card" of the product. EAN barcodes are developed by the International Article Numbering Association and are the most widely used barcodes in the world. Since the barcode reading is realized by the color contrast between the barcode bar and the space, generally speaking, any color that can meet the corresponding contrast requirement can be used. Usually, light colors are used for the empty color, such as white, orange, yellow, etc., and dark colors are used for the bar color, such as black, dark green, dark brown, etc. The best color combination is a black bar with white space. According to the practical experience of bar code detection, red gold, and light yellow do not declare the color of the mask for the strip. The transparent, golden color is not suitable for the empty color.