Some Things You Need To Know before Customising Your Medical Beauty Cosmetic Boxes

When shopping in a shop, the variety of colours, patterns, textures and shapes is bound to excite customers. Cosmetic boxes are more creative than those for other products. The aim of any premium box is to market the product and, at the same time, to protect it.

Therefore, cosmetic boxes should be of good quality and aesthetically pleasing while showcasing the brand. When looking for inspiration for your packaging design, there are a few basic elements to consider to make cosmetic boxes stand out.

1 The importance of choosing the colour of the cosmetic box

Firstly

Colour plays a very important role in cosmetics packaging design. By the very nature of the cosmetics industry, any colour scheme you use is fine, but if you need potential customers to read your brand message from the colour scheme of your packaging, then you need to understand what the different colours represent.

Regardless of the industry, black and white will always be the most classic colour combinations. Black represents mystery and class, creating a sense of luxury and timeless elegance for the brand. White represents purity and cleanliness, and many whitening products like to use white as the colour scheme of the box.

In addition to the two classic colours black and white, red, purple and green are also often used on cosmetic boxes, as red and purple are often used on anti-ageing product packaging; and green is often used on eco-friendly environmental protection packaging.

Secondly

Like colours, fonts and typography used on cosmetic boxes convey the emotion of the brand and the product message. However, choosing the right typefaces is not a very difficult task.

2 Fonts in cosmetic boxes

The fonts on the cosmetic box need not be consistent, and two or three fonts can be chosen. For product information, brand information, such as text, when choosing fonts, regardless of the font and typography, the main purpose is to ensure that it is easy to read, so it should be clear, easy to read and understand the main font. Secondly, as a display, as well as to improve the overall aesthetics of the text elements of the box can be used italics, handwritten text and so on.

Finally, the font of the brand logo, should be consistent with the brand image, and secondly, the brand of all products, websites, mailboxes in the use of the logo should be consistent, in order to facilitate the user to better identify your brand.

The cosmetics industry is incredibly competitive and is also an industry full of opportunities. Take the time to research packaging designs to determine if your cosmetic box design matches your vision for your brand and product sales.

3 How to choose a cosmetic box design style

Customizing cosmetic packaging boxes doesn't have to be a difficult decision. With the help of some industry standards, it can be a lot easier than you think. Boxes designed for premium cosmetics brands should be unique and eye-catching enough to stand out, but discreet enough to maintain a high-end image. So, do you know what style you should choose for your cosmetics packaging design?

Fristly

The design of your box should depend on your brand, and although there are many guidelines to follow when it comes to cosmetic packaging boxes these days, there is no exact formula. So designers still have a lot of scope for imagination when it comes to designing cosmetic packaging boxes.

Then

As well as considering the brand, you also have to consider who your target customer is - is your product aimed at young women or aunties? Only by identifying your target customers will you be able to better design cosmetic boxes for them.

Finally

In designing the box you should also consider the production budget, the budget is too low, the visual effect of the box as well as the safety cannot be guaranteed, the budget is too high, it may increase the total cost of the product. Therefore, when designing the box, performance and budget must be balanced in order to create a cosmetic box that meets the needs of the product.

4 Careful selection of cosmetic box design elements

Once the parameters related to the target customer and the packaging budget have been defined, it is time to start exploring the basic elements of packaging design. While there is no one-size-fits-all solution for cosmetic box design, some classic design trends tend to be more popular with customers, such as minimalist packaging design. In the luxury market, an understated look often yields better results than flashy design elements.

In addition to the visual effect, the tactile effect of the box can also enhance its premium character. The tactile problem of the packaging can be solved from the material selection to the box process. For material selection, tactile paper and art paper are much better than the tactile effect of ordinary packaging paper. In the process, embossing, embossing and lamination can enhance the tactile effect of the box.

When designing a premium box for cosmetics packaging, the unobtrusive elements of the packaging can more easily resonate with potential customers. Therefore, when choosing a design style, brands should select design trends that are classic and can stand the test of time.

5 Reasons to choose customised cosmetic packaging boxes

If your product wants to enter the upper mid-range market, then you need to have a clear objective. Besides the need to effectively market your brand and product, it is also very important to choose a box that shows the unique nature of your product. Although there are many types of stock boxes available in the market, if you want a box with more character and branding, you can opt for a customised box. Apart from this, there are several reasons why brands are recommended to opt for customised cosmetic boxes:

1.Customers interact with the product

Brand marketers are well aware that the luxury retail market thrives on creating an emotional journey for customers. From discovering the product on the shelf to holding it in their hands and opening it to experience it, customers are looking for a sense of uniqueness and exclusivity when they buy a luxury product, and personalised boxes help facilitate this experience.

Beautiful, well-crafted boxes will engage customers from the moment they see the product until the potential customer wants to touch it and pick it up to learn more about it. If the box creates an emotional connection between the brand and the customer, it will also translate into sales. When a brand works with a professional box manufacturer to customise a cosmetics box to better reflect the product and highlight its special properties, it increases the added value of the packaging, thus enhancing the interaction between the customer and the product.

2.Protecting the product

High-quality boxes not only help to enhance the customer's experience with the product, but also protect the goods from damage. Customised boxes for cosmetics packaging can also be precisely designed according to the size and needs of the product. In addition, premium boxes are often well made and can be designed with customised padded liners to further protect product preservation.

3.Display

Many products are displayed together with the box, and a good box not only showcases the product, but also attracts the attention of potential customers because of its high attractiveness. By displaying the product, the brand message of the box can be shown to more potential consumers. This also helps to establish an emotional bond between the customer and the brand and product.

There are many reasons to choose customised boxes, and they all boil down to the fact that customised boxes for cosmetics packaging can bring unexpected benefits to the brand. Therefore, in addition to the design of the cosmetics packaging, it is also very important to choose a professional box manufacturer.

6 Summary

For skin care brands, the most important step in gaining the trust of customers is to firmly control product quality. Since skin care is a product that comes into direct contact with our skin, customers cannot afford the slightest mistake. Equally important for high quality skin care products is the premium packaging. Considering that the box is the first element of the brand that customers interact with, the quality of the box must match the quality of the product. After all, if your skincare boxes don't impress your customers, chances are they won't pay much attention to your products.

We develop colourful and generous boxes to maximise the impact, visibility and appeal of your brand. We make your packaging look stylish and sophisticated. We produce it immediately according to your requirements. We specialise in providing our customers with superior packaging and make no compromises in the quality of our packaging. We use top quality materials, the latest technology and modern tools to manufacture high-end gift boxes for beauty and skin care gift boxes for medical and beauty packaging.

If you are in need of such beauty and medical cosmetic packaging boxes, please feel free to send us an enquiry to discuss. We can help you customize your cartons and earn your satisfaction.