Principles of perfume packaging design instructions

Perfume packaging box design principle 1: reflect the temperament of the perfume.

Any perfume has its own personality, specifically its own fragrance and the theme that the designer wants to express. As mentioned above, many consumers initially judge the style of the perfume through the packaging design of the perfume.And taste gives the first impression of a perfume.Therefore, the packaging designer of the perfume is responsible for presenting the invisible fragrance in front of people's eyes through the tangible packaging design. This is so that people can most intuitively experience the unique charm of this perfume.

Description of perfume packaging box design principle 2: the packaging should reflectthe characteristics of the brand.

Each brand has its own unique cultural connotation and design style. Their products will also bear the brandmark. The packaging design of the perfume box should like wise reflect the characteristics of the brand. This can not only strengthen the value of the perfume but also play a key role in brand promotion. Every perfume launched by the Anna Sui brand, known as the "Magician of New York," always adopts a magical packaging design. The packaging design of Bvlgari'sperfumesis full of elegance and luxury. It high lights the Greek origin of Bvlgariand the characteristics and pride of a jewelry family that originated in Italy. The Moschino brand has always insisted on a playful and exaggerated style and emphasized the pursuit of true love, so the packaging of this brand's perfumes (especially women's perfumes) is full of playful styles, and you can often see "heart-shaped" and "love" etc.

Perfume packaging box design principle 3:creativeand outstanding, able to attract consumers.

Most consumers will establish the first impression of the perfume through the packaging design of the perfume. They will also judge the smell of the perfume, and decide whether to learn more about the perfume. 

Therefore, a successful perfume box packaging designer will design unique and outstanding perfume packaging that can attract consumers on the basis of reflecting the temperament of the perfume. This packaging will reflectthe characteristics of the brand.The more beautiful and cumbersome the perfume packaging is the more unique and appealing it will be.However, this is not entirely the case. Simple perfume packaging design can also play a crucial role in the success of Chanel N°5.