Nine Steps To Custom Design Your Brand's Exclusive Cosmetic Packaging Box

The beauty industry is forecast to exceed $716 billion by 2025, with North America accounting for 24% of the global market share. The rapid and significant growth of the sector is great news, but it also means more competition for your business. To stand out, you need all the help you can get. One of the ways customised cosmetic packaging can boost your health and beauty products is with customised cosmetic packaging.

Cosmetic boxes are a great tool to market your products and your brand. By choosing the material, size and lining of the box, as well as customising the design, you can create product packaging that captures the attention of your customers. Well-designed cosmetics packaging also helps create a strong connection with consumers, not to mention increasing brand value.

1 Understanding the cosmetics industry market

The cosmetics industry is highly competitive and rapidly growing, with a value of $532 billion. Before delving into the details of packaging design and committing to any design strategy, it is beneficial to have a thorough understanding of the market you will be entering (or reintroducing into your product line).

Research is a key element in this process. Whether you sell online, in a brick and mortar shop, or both, you should do this. Get an in-depth understanding of the beauty industry and choose a quality supplier of make-up product packaging manufacturers.

Choose a group of about five cosmetics companies that you think will be direct competitors of your brand. Make sure they sell similar products to yours. We recommend that you select three direct competitors of the brands you choose for your research, one brand that is considered to be a higher tier and one brand that is considered to be a lower tier. The latter two options will help you gauge the difference between the top and bottom brands.

Analyse what each company does well, what it does not do well, how it interacts with its customers and what shortcomings your brand can exploit. Take a look at their websites, their online shops, what they share on social media and visit shops that sell their products. Look at the design aesthetics they use for their cosmetic boxes and whether one item or product line sells better than another.

Ultimately, the goal of your research is to find out where your brand fits in the market. The more you know about your competitors, the more likely you are to position your brand for long-term success.

2 How common are cosmetics in everyday life

The lifestyle industry is booming. Thanks in large part to Facebook, Instagram and other social media platforms, everyone seems to be living their best life. Many lifestyle brands want to capitalise on the trend and get noticed among the hordes of consumers. One of the lifestyle spaces that stands out is the beauty industry.

Cosmetics have long been a necessity for women all over the world. Their use is almost universal and they are placed close at hand. From handbags and backpacks to bathroom cabinets and desk drawers, beauty products have been a ubiquitous part of everyday life. It's a lucrative but fairly straightforward industry. Today, however, the cosmetics business is expanding into new areas.

For one thing, it is no longer just a women's business. Many men subscribe to the credo that looking attractive and feeling attractive go hand in hand. Secondly, cosmetics is not limited to lipsticks and eyeliner pencils. Yes, cosmetics are still at the heart of the beauty industry, but now the sector is not only about beauty, but also about personal care and hygiene, with hundreds of products in each segment.

3 Why should cosmetic product packaging be taken seriously?

If you are reading this article, it means one of two things：

a. you currently own or manage a cosmetics brand and are curious about how to stand out in an extremely saturated marketplace.

b. you are considering entering the cosmetics sector and are curious about how to stand out in an extremely saturated market.

The products you sell are always the most important factor in getting consumers to buy your brand and stay loyal to it. However, you can attract them with cosmetics packaging. That's right, the cosmetic storage box packaging.

Consumers are looking for brands they can hold on to. Brands that feel relevant to them and understand their needs. They want products that are reliable, practical and deliver pleasure and value. They also want brands that are consistent in their mission and message. In short, they want a brand they can trust.

The right packaging goes a long way in capturing the consumer's attention and keeping them on your brand's journey. After all, the first thing a customer notices before trying a product is its packaging. If the packaging is right, they will grab it off the shelf and be eager to try it for themselves. If the packaging is wrong, they will overlook it and move on to another product they like better.

Of course, this begs the question: how do you design good cosmetics packaging? Let's take a closer look.

4 Three Key Questions for Cosmetic Packaging Design

Before you start designing the specifics of your custom cosmetics box, you need to figure out some basics: how do you define your brand? Who is your brand targeting? How will consumers access your products?

After answering these three questions, you will have a better path to the type of packaging you need to be most successful.

5 Defining the personality of a cosmetic brand

It's pretty simple, isn't it? Define who you are and what you stand for.

For some, it is. For others, it can be the most laborious task of the whole project. Whatever your category, we recommend you start with the product you plan to sell and go from there.

Is it strictly women's cosmetics? A hair product? A skin care range? A combination of different cosmetic products?

1.Ultimately, the products you sell lay the foundation to best define your brand.

It also influences your messaging and design solutions to communicate the brand you represent.

For example, if you sell high-end cosmetics, premium materials and a luxury experience are a perfect fit. If you sell maternity or baby care products, your products need to be lighter and more accessible. Men's care products require a completely different strategy, as do very health-focused personal care products.

2.Once you have decided this, the next step is to figure out what you want your brand to stand for.

For example, luxury products mean luxury brands. But will it be luxury with an avant-garde touch? Will it be glamorous? Will it be accessible, like a high-end product with a relatively low price tag? Or is it a luxury product with a green mindset?

3.After all, your brand has a strong influence on the initial design of your cosmetics case packaging, as you want it to be closely aligned with your product range

That doesn't mean you don't have creative freedom to differentiate your cosmetics packaging, but consistency is crucial to building a loyal customer base.

Considering all of the above will help you design a company logo, colour scheme, message or other elements that give cohesion and unity to your brand. We recommend that you do this first before doing anything else in this guide.

Whether you are a new company, a company in the process of rebranding or an established company trying to broaden your appeal, defining your brand will make the cosmetics packaging design process much easier and clearer.

6 Who is your beauty brand aimed at?

Continuing with the theme of luxury cosmetics, your nail polishes, lotions and high-end creams do not always appeal to waistline consumers.

Your nail polishes may appeal to young professionals. Your lipsticks may have the most sophisticated shades of any brand. The lotion you sell may be surprisingly popular with athletes of all ages.

Don't assume that what initially appeals to one demographic will not appeal to others. If you are already established, it's time to study buying patterns to determine who buys what items. If you are just starting out, market research can help you better understand buying patterns and habits so you can make informed decisions.

With this data, you can design beauty product boxes that appeal to your core audience, as well as the atypical customers that fuel your growth.

7 Where do consumers order cosmetics?

The final step on your pre-design to-do list is to consider where the cosmetics will be sold.

Does your beauty packaging gift box need to stand out among similar products in grocery shops or department stores? Will your products appear in beauty shops like Ulta or Sephora? Will your products appear in boutiques or specialty shops like nail or hair salons? Or is your plan to sell online only?

Where consumers are exposed to your brand will influence how you present your products. The packaging used in the shop environment should be eye-catching and placed next to competing brands.

Consideration should also be given to the shop itself. Some boutiques may have to package their products together or decorate product cases more than a drugstore.

Online shopping has a little more freedom. Your e-commerce packaging is not meant to attract attention, but for consumers to experience your brand.

It is not uncommon to create different beauty product packaging for different outlets, but make sure your branding remains consistent so that your customers will always recognise your products.

8 Different types of cosmetic packaging

Before you create your own cosmetic box, you need to familiarise yourself with the different types of cosmetic packaging.

Look at colours, fonts and shapes. Follow the trends and look for classic design options and those that seem extravagant. Focus on the former and create modern designs that look appropriate for any era. This is proven to be the most effective way to attract consumers in the long run.

Add what you like or what seems to work to your idea board or style sheets for each product. Also be aware of poor design choices to avoid making your own mistakes in the design process.

Obviously, you should not imitate what others do. However, style sheets provide an excellent visual reference point from which to build a product packaging design.

9 Customised Brand Exclusive Cosmetic Packaging Boxes

People always love beautiful and unique things, and cosmetic packaging boxes is no exception. There is no doubt that quality cosmetic packaging boxes attract customers' attention, and who can resist beautiful things? When customers want to buy a set of make-up products, before experiencing the use of cosmetics on their skin feeling, cosmetic packaging box is the beginning of trust, after all, cosmetic box packaging are well thought out and well-designed, the beauty of the product and how will the effect of mediocre it?

Customised beauty products packaging box, with exquisite beauty box to attract attention, increase customer desire to buy, so as to achieve the brand identity in-depth, to achieve your beauty products sell well.