Four Choices for Skincare Product Outer Boxes

Skin care products outer packaging box in the protection of goods at the same time is also an important display of brand image, how to choose the most suitable outer packaging box? 

This article elaborates on the four aspects of the selection of the outer packaging box, respectively, the material, structure, design and environmental requirements, to help consumers better choose the right outer packaging box for their skin care products.

The choice of packaging materials

There are many kinds of materials for skincare outer packaging boxes, such as paper, plastic, metal, etc. Different materials have different characteristics and applicable scenarios, so you need to choose according to the actual situation when choosing.

1. Paper outer packaging box

Paper outer packaging box is the most common form of packaging, with natural materials, environmental protection, recyclable and other characteristics, is the first choice of many brands. In addition, the paper outer packaging box can be printed with rich colours and patterns, which can better display the brand image.

2. Plastic outer packaging box

Plastic outer packaging box has the characteristics of light weight, durability, waterproof and moisture-proof, which is not easy to damage and easy to carry. However, the environmental protection issue of plastic outer packaging boxes deserves attention. If they are not recycled and classified in time, they will cause some pollution to the environment.

3. Metal outer packaging box

Metal outer packaging box has superior texture, can better protect the product, but also can give the brand high-end, luxury image, suitable for high-end brands. However, the cost of metal box is higher, which may increase the selling price of the product.

The choice of box structure

The different structure of the outer box not only affects the practicality of the box, but also affects the brand image. Therefore, you need to consider the practicality and aesthetics of the structure when purchasing the outer box.

1. Rigid box structure

Rigid box structure has the features of pressure-proof, water-proof and moisture-proof, which is suitable for products that need higher protection. In addition, the hard box structure can also better display the brand image and product features.

2. Folding structure

Folding structure is common in carton packaging, simple and lightweight structure, easy to carry, suitable for travelling. At the same time, the folding structure is also conducive to environmental protection, easy to recycle.Skincare Magnetic Close Folding Box Store a range of beauty products in a luxury skincare set magnetised box!

3. transparent structure

Ttransparent structure is generally made of plastic, the appearance of a clear and bright, can better show the product characteristics. In addition, transparent packaging can also be contrasted to show different colours and textures of the product, which is convenient for consumers to choose.

The choice of outer box design

Thebeauty skincare outer box design is an important display of the brand image, so it needs to take into account the beauty and practicality. In the purchase of external packaging box, need to consider the following factors:

1. brand elements

The outer box design needs to be fully integrated into the brand elements, such as brand logo, brand slogan, brand colour, etc., which can better display the brand image and characteristics, and improve consumer recognition.

2. Packaging form

The packaging form needs to be in line with the product characteristics, such as series of products should have the consistency of the packaging, highlighting the characteristics of the series; for large-capacity products, the packaging should be easy to pour out, easy to use, and so on.

3. Suitable for the target consumer groups

The design of the outer box should take into account the needs and preferences of the target consumer groups, such as products for young consumers, the design should pay more attention to fashion, lively elements, and vice versa, you can consider a more stable, calm design elements.

The choice of environmental requirements of the outer packaging box

With the increasingly severe global environmental problems, the environmental protection of the outer packaging box has become the focus of attention of more and more consumers. Therefore, when choosing an eco friendly skincare outer packaging box, consumers need to pay attention to the following environmental requirements:

1. Raw material source

It should be chosen from green, low-carbon and sustainable resources, such as paper, bamboo and renewable forests.

2. Packaging Disposal

Packaging boxes should be simplified and lightweight, so that consumers can easily recycle and classify them for disposal and reduce the impact on the environment.

3. Packaging production process

The box production process should minimise energy consumption and reduce pollution, such as reducing waste gas and waste water emissions.

When choosing the outer packaging box for skincare products, it is necessary to consider four aspects: material, structure, design and environmental requirements. Consumers can choose flexibly according to the actual situation when buying, and find the most suitable skincare outer packaging box for themselves.