We believe parenting is one of the most important jobs in the world. What we do to prepare our children for the future will ultimately shape our world in the future. With this in mind, we have launched the Baby Box program, which aims to give every baby an equal start in life.


We believe that every child deserves the best start in life. So, the case can hold any baby keepsakes to help new parents welcome their little one. You can put baby clothes, blankets, bath towels and baby bags in the box, as well as toys, bibs, thermometers and pads. All of these items were selected after an extensive insight campaign to determine exactly what new parents need when they are first starting out. And keep them as a souvenir for a long time.