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Why Mailer Boxes Have Taken Over The Industry

Views: 4     Author: Site Editor     Publish Time: 2022-06-24      Origin: Site

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As we head towards the end of 2020, it is becoming increasingly clear which packaging trends will last this decade. Among them: digital printing, personalized packaging, minimalist design and sustainable solutions. While packaging comes in many shapes and sizes, rectangular packaging is best suited to these trends.


Personalized easy-fold mailer boxes remain the most popular choice year after year because of their highly customizable designs. In addition to being darlings among digital printers, they are hallmarks of an ever-popular craft aesthetic, and highly sustainable. I think it's safe to say that mailer boxes aren't going anywhere in the new decade. Let's take a closer look at some of the reasons why.


The First Touchpoint

First contact is no longer exclusive to brick-and-mortar stores. If you're a small retailer, you probably rely on third-party platforms to generate sales. The brand identity of your product doesn't always take center stage when people are shopping on Amazon or Etsy. Consequently, packaging is often the first real point of contact between your brand and the consumer.


And when it comes to creating memorable touchpoints, mailer boxes make waves. For one, they transform into stunning display cases when opened, providing a "ta-da" factor and highly appealing unboxing experience.


Furthermore, mailer boxes provide your business with additional space due to the interlocking flap. Brands print digitally both inside and outside the box, reinforcing their identity. You can even leverage inside space to print playful extras such as discount offers, personalized messages, and other goodies.


Simply put, the mailer box's unique opening creates a conversation of sorts with the consumer. It reveals your identity gradually and, in doing so, leaves a lasting first impression.


Beautiful Packaging at a Low Cost

Because of their appealing, display-case design, mailer boxes let you impress your clients without having to break the bank. In fact, of the many materials used to design mailer boxes, unbleached kraft board—the most affordable—remains among the most popular.


Dressed-down design is often favored by brands wishing to differentiate themselves from overly glossy, mass-produced goods. This looks clean and natural, emphasizing the product's quality. Additionally, Kraft board serves as a blank canvas upon which your printed brand identity will stand out.


Sustainable Designs

Now more than ever, consumers are making sustainable decisions with their dollar. Often, those opting to buy their goods from smaller businesses and startups—as opposed to multinational brands—fit the same profile as those paying attention to packaging. For these savvy customers, 100% recyclable packaging is perceived as added value.


Indeed, eco-packaging isn't distinct from mailer boxes. At Xianda, our shipping boxes, folding cartons, and rigid gift boxes are all fully recyclable. In addition to their recyclable design, mailer boxes provide a wide range of sustainable solutions. For one, their closures don't necessarily require tape or other waste-creating adhesives. Furthermore, mailer boxes are durable and reduce the need for other packaging materials such as Styrofoam and bubble wrap (as with rigid gift boxes).


Packaging Solutions Fully Customizable

Mailer boxes are still among the most preferred packaging solutions due to their exceptional, flexible designs. With digital packaging printing, mailer boxes are more customizable than ever. With just a few clicks, you can design your own packaging. You can choose your box size, upload your graphics, add text, and place your order in less than a minute. In support of small businesses, we also process orders as small as one unit.


Do you use the mailer box at your business? Is it leveraging packaging in innovative ways? If so, we'd love to see your design. Post it on Facebook or Instagram and tag us!

As we head towards the end of 2020, it is becoming increasingly clear which packaging trends will last this decade. Among them: digital printing, personalized packaging, minimalist design and sustainable solutions. While packaging comes in many shapes and sizes, rectangular packaging is best suited to these trends.


Personalized easy-fold mailer boxes remain the most popular choice year after year because of their highly customizable designs. In addition to being darlings among digital printers, they are hallmarks of an ever-popular craft aesthetic, and highly sustainable. I think it's safe to say that mailer boxes aren't going anywhere in the new decade. Let's take a closer look at some of the reasons why.


The First Touchpoint

First contact is no longer exclusive to brick-and-mortar stores. If you're a small retailer, you probably rely on third-party platforms to generate sales. The brand identity of your product doesn't always take center stage when people are shopping on Amazon or Etsy. Consequently, packaging is often the first real point of contact between your brand and the consumer.


And when it comes to creating memorable touchpoints, mailer boxes make waves. For one, they transform into stunning display cases when opened, providing a "ta-da" factor and highly appealing unboxing experience.


Furthermore, mailer boxes provide your business with additional space due to the interlocking flap. Brands print digitally both inside and outside the box, reinforcing their identity. You can even leverage inside space to print playful extras such as discount offers, personalized messages, and other goodies.


Simply put, the mailer box's unique opening creates a conversation of sorts with the consumer. It reveals your identity gradually and, in doing so, leaves a lasting first impression.


Beautiful Packaging at a Low Cost

Because of their appealing, display-case design, mailer boxes let you impress your clients without having to break the bank. In fact, of the many materials used to design mailer boxes, unbleached kraft board—the most affordable—remains among the most popular.


Dressed-down design is often favored by brands wishing to differentiate themselves from overly glossy, mass-produced goods. This looks clean and natural, emphasizing the product's quality. Additionally, Kraft board serves as a blank canvas upon which your printed brand identity will stand out.


Sustainable Designs

Now more than ever, consumers are making sustainable decisions with their dollar. Often, those opting to buy their goods from smaller businesses and startups—as opposed to multinational brands—fit the same profile as those paying attention to packaging. For these savvy customers, 100% recyclable packaging is perceived as added value.


Indeed, eco-packaging isn't distinct from mailer boxes. At Xianda, our shipping boxes, folding cartons, and rigid gift boxes are all fully recyclable. In addition to their recyclable design, mailer boxes provide a wide range of sustainable solutions. For one, their closures don't necessarily require tape or other waste-creating adhesives. Furthermore, mailer boxes are durable and reduce the need for other packaging materials such as Styrofoam and bubble wrap (as with rigid gift boxes).


Packaging Solutions Fully Customizable

Mailer boxes are still among the most preferred packaging solutions due to their exceptional, flexible designs. With digital packaging printing, mailer boxes are more customizable than ever. With just a few clicks, you can design your own packaging. You can choose your box size, upload your graphics, add text, and place your order in less than a minute. In support of small businesses, we also process orders as small as one unit.


Do you use the mailer box at your business? Is it leveraging packaging in innovative ways? If so, we'd love to see your design. Post it on Facebook or Instagram and tag us!

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