The Rise of E-Commerce

COVID-19 took over everyone’s day to day life very abruptly. Robbing everyone of in-store experiences, events and services. E-commerce has become the main form of consumerism today.

With no in-store experience or opportunities for the customer service industry during the lockdown, e-commerce has become the main form of shopping today.

Although e-commerce has been recognized as a high priority for businesses, the level of reliance on online shopping has spiraled the importance of e-commerce right to the surface.

The pandemic has been a horrifying time for everyone worldwide. However, online based businesses have gained a lot of attention because of it.

Brick and mortar may still dominate the market, but due to the pandemic and heavy reliance on online facilities for job opportunities as well as shopping opportunities, e-commerce may already be taking the first place.

With giants like Amazon currently commanding the market and e-commerce world, there is still room for progress.

The e-commerce shopping experience is becoming more and more tailored to the customer allowing brands to accommodate their target market even further through things like packaging.

We have already normalized targeted advertising through algorithms and customer’s online behaviors. We may be looking at a highly customized experience through e-commerce.

This offers vast amounts of opportunities for the packaging industry to specialize and customize their products to an even higher degree, especially with the rise of smart packaging and the above mentioned trends.