Views: 1 Author: Site Editor Publish Time: 2022-07-06 Origin: Site
We still have a few months left in 2022, but the packaging industry has seen some interesting trends.Globally, the packaging industry has implemented and adapted to various industry trends, including e-commerce, technological advancement and sustainability.
Let's explore what the packaging industry has experienced so far and what to expect in the last few months of 2022!
Technology and packaging solutions merged
In actuality, smart packaging refers to a wide range of technologically advanced packaging solutions.
Businesses can monitor smart packaging's security, connectivity, and authentication easily.
Because the pandemic is still lingering worldwide, customers are seeking brands that can monitor and ensure the products they consume are sanitary.
Active packaging: interacts with the contents inside the packaging to extend its shelf life and/or improve its quality while being stored. Food packaging is commonly used to extend shelf life.
Intelligent packaging: has the ability to communicate more accurately about the quality and safety of a product. In food packaging, accurate 'use by' dates are becoming more common.
Connected packaging: designed for customers and logistics. In addition to QR codes, hidden URLs make it easier for customers to interact with brands. With Smart Label, Hershey's was an early adopter of the transparency initiative.
E-Commerce and Digital Printing
In 2022, digital printing is becoming more popular for packaging for e-commerce, even though it has been around for some time.
Following COVID-19, brands are opting for more cost-effective solutions due to reliance on e-commerce businesses.During periods of low business in 2020 and 2021, high quality printing methods, like offset printing, have proven less effective as shipping damages the exterior of boxes.
In 2022, digital printing has become an affordable way to create impactful unboxing experiences and create some brand differentiation. Despite the risk of damage to the exterior of packaging, this printing method is cost-effective.
Customer experiences can be extremely difficult when they can only interact with your product via a screen.Customer retention is largely driven by the unboxing experience and brand differentiation.
Additionally, digital printing allows brands to create custom packaging in a much shorter amount of time.As opposed to offset printing, digital printing is not exceptionally noticeable when it comes to smaller designs like logos, patterns or shapes.
Furthermore, with sustainability initiatives on the rise, digital printing reduces waste and inventory requirements by eliminating the need for prepress procedures and additional labeling.
Packaging supply chain issues
The pandemic continues to affect the world in a variety of ways, but a major change has been the increased dependency on shipping.
Increasing shipping costs and limited cargo space have made managing finances difficult for many businesses. As businesses are tied to high shipping expenses and contracts, they are forced to pass on these costs to their customers.
Sadly, this is also true for their custom packaging. Container prices moving goods from China to the US and Europe have remained at record highs and are predicted to rise in the future. Higher freight costs may be here to stay as businesses continue to enter into contracts with higher than usual rates.
There has been an overwhelming increase in awareness of recycling, which is always a positive thing, in the emergence of environmentally conscious consumers. It's true, however, that businesses may choose to use Kraft paper boxes instead of plastic while using coatings and inks that completely alter the recyclability of the material.
Inks, coatings, and labeling are all aspects of designing for recycling.Consumers report wanting easily recyclable packaging, but little data exists about whether they actually recycled it once they received it.
Consumers are slowly becoming more open to reuse as a result of a shift in mindset. Due to consumer demands, businesses are already implementing new designs that allow for full recycling of their packaging.
It's likely that packaging contains many different components. Plastics, laminates, and other composite materials are commonly used in packaging, making recycling and reusing them difficult.Some materials can be easily recycled, while others cannot, making it difficult to create truly sustainable packaging. As of 2022, manufacturers have developed sustainable packaging materials made from just one single substrate.
While this trend may be short lived, the packaging will likely become heavier and bulkier without adding additional materials like paper or plastic. As a result, it may not be the most realistic long-term shift for the industry.